There is a growing tendency for corporations to feed all available data into a computer. The computer analyses the data and this shapes the strategy of the corporation and makes decisions. This is a dangerous tendency because thinking is locked into the old concepts which form the basis of the analysis.

There is a need for creative thinking in order to look at information in different ways. This is quite separate, and additional, to the use of creativity to find new ways of using the data.

There are examples of medical research which seems to prove a point but only because the original data has been assumed to be one thing when it was actually another. Does smoking cannabis produce schizophrenia or do people with a schizophrenic tendency enjoy smoking cannabis more than others?

Edward de Bono - is the worlds leading authority on the use of creative thinking in business.  To learn Dr de Bono’s revolutionary thinking tools, join us at http://www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer. 

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As I have mentioned so often the word ‘creativity’ in English is too broad and ranges from creating a mess to painting a masterpiece. The emphasis is on ‘bringing something about’.

At the same time repetition does not qualify. So there is an element of ‘new’. The element of change is not sufficiently covered. Nor is there creativity if there is perception - the way you choose to look at things in different ways. There is also the problem that for some people creativity means different for the sake of difference - with no other value. Further, the word ‘creative’ describes a result not a process. That is why there was a need for the term ‘lateral thinking’ - which is also directly related to the way the brain forms asymmetric patterns.

Edward de Bono - is the worlds leading authority on the use of creative thinking in business.  To learn Dr de Bono’s revolutionary thinking tools, join us at www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer. 

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When the property market is falling buyers tend to wait until it falls further. Why buy now when you can get a lower price in a few months’ time? So the market falls further because some people need to sell and lower their price.

We could create a new type of contract. You sell at today’s price but contract with the buyer that in a year (or two years) if the house price index has fallen by a further twelve per cent then you refund that twelve per cent to the buyer. There is now no point in waiting. So the market stops falling and you may not have to refund anything. This could be a new type of contract which anyone could be free to use.

Edward de Bono

3rd November 2008

Edward de Bono - is the worlds leading authority on the use of creative thinking in business.  To learn Dr de Bono’s revolutionary thinking tools, join us at www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer. 

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