Posts Tagged ‘de Bono Live’

The de Bono Weekly Message - Do you recognise this problem?

Friday, July 2nd, 2010

 

The human brain is designed to recognise.  I described in detail how the brain does this in my book “Mechanism of the Mind”.  The leading physicist in the world liked my book and commissioned a team of computer experts to simulate what I had described.  They reported that the system worked exactly as claimed.

So if the brain is a recognition machine, this means that most of our thinking is judgemental.  This has serious consequences - especially in international affairs and Leadership.

 Edward de Bono - June 28th, 2010

For more information about Dr Edward de Bono, or if you would like to learn his internationally renowned Six Thinking Hats, Lateral Thinking, or Focus on Facilitation techaniques; simply click on the links, or call us on +44 (0)20 7924 8760.

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The de Bono Weekly Message - Two Functions of an Organisation

Wednesday, December 3rd, 2008

There are at least two key functions in any organisation. The first function is continuity. This means keeping things going as they are going. That includes solving the problems that arise and interfere with the continuity. Most executives see this as their main function. Keep things going as is expected of them. Solve the problems that arise.

The second function is that of change and growth. Occasionally this function is included in the first one. If the market is growing then continuing to do the same thing means growth as well. Often, however, this second function is different and requires a more creative sort of thinking.  The first function may be led by the chief operating officer.

The second function should be led by the chief executive. Too often, however, the chief executive is too busy with the first function to have much time, energy or motivation to attend to the second function. In any case he, or she, has reached the chief executive position by being excellent at the first function. There may have been no experience at all in the second function.

Edward de Bono, 1st December 2008

  Edward de Bono - is the worlds leading authority on the use of creative thinking in business.  To learn Dr de Bono’s revolutionary thinking tools, join us at http://www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer. 

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The de Bono Weekly Message - Creativity

Friday, November 14th, 2008

As I have mentioned so often the word ‘creativity’ in English is too broad and ranges from creating a mess to painting a masterpiece. The emphasis is on ‘bringing something about’.

At the same time repetition does not qualify. So there is an element of ‘new’. The element of change is not sufficiently covered. Nor is there creativity if there is perception - the way you choose to look at things in different ways. There is also the problem that for some people creativity means different for the sake of difference - with no other value. Further, the word ‘creative’ describes a result not a process. That is why there was a need for the term ‘lateral thinking’ - which is also directly related to the way the brain forms asymmetric patterns.

Edward de Bono - is the worlds leading authority on the use of creative thinking in business.  To learn Dr de Bono’s revolutionary thinking tools, join us at www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer. 

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The de Bono Weekly Message - Credit Crunch

Thursday, October 23rd, 2008

You may trust a person’s honesty - but can you trust that person’s intelligence? This may have some relevance to the current credit crunch or banking crisis. We can pick out at least five factors contributing to the problem and reflecting habits of thinking.  

  1. If everyone else is doing it - it must be alright. Who wants to be left out?
  2. If you spread the risk among a large number of people that reduces the risk. Probably true but not if all the people fall into the same bracket (sub-prime borrowers). That is no longer a diversified risk.
  3. A mortgage is usually a very safe loan because there is the real value of the house that is being mortgaged. But if the mortgage is securitised and fractionated, no one knows who owns which assets.
  4. Once a market starts to decline in value there is an incentive to drive it further down in order to buy at a lower level in a market that is sure to recover one day.
  5. Bonuses and incentives for short term performance tend to ignore long tem risky behaviour.

There are many more factors.  

Edward de Bono - 15th October 2008

 

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