Posts Tagged ‘de Bono Weekly Message’

The de Bono Weekly Message - Do you recognise this problem?

Friday, July 2nd, 2010

 

The human brain is designed to recognise.  I described in detail how the brain does this in my book “Mechanism of the Mind”.  The leading physicist in the world liked my book and commissioned a team of computer experts to simulate what I had described.  They reported that the system worked exactly as claimed.

So if the brain is a recognition machine, this means that most of our thinking is judgemental.  This has serious consequences - especially in international affairs and Leadership.

 Edward de Bono - June 28th, 2010

For more information about Dr Edward de Bono, or if you would like to learn his internationally renowned Six Thinking Hats, Lateral Thinking, or Focus on Facilitation techaniques; simply click on the links, or call us on +44 (0)20 7924 8760.

De Bono Weekly Message - New Combinations

Friday, August 29th, 2008

Why do buses have fixed routes?

The answer is very obvious. People like to know where they are going. It would also be impossible to design a new route to satisfy all passengers. Perhaps there could be special bus stops dedicated to certain destinations. If enough people collected at such a stop then a bus would appear and take them there.

For most of our thinking we are very happy to have fixed routes. This allows us to predict effects and actions. We design a way to get to our required destination by combining known routes. This is what technology is all about. Architects rarely design new windows or new arches. They use existing ideas in new combinations. There is very little opportunity, or even need, to invent everything from scratch.

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