Posts Tagged ‘Innovate’

The de Bono Weekly Message - Computer Analysis

Friday, November 28th, 2008

There is a growing tendency for corporations to feed all available data into a computer. The computer analyses the data and this shapes the strategy of the corporation and makes decisions. This is a dangerous tendency because thinking is locked into the old concepts which form the basis of the analysis.

There is a need for creative thinking in order to look at information in different ways. This is quite separate, and additional, to the use of creativity to find new ways of using the data.

There are examples of medical research which seems to prove a point but only because the original data has been assumed to be one thing when it was actually another. Does smoking cannabis produce schizophrenia or do people with a schizophrenic tendency enjoy smoking cannabis more than others?

Edward de Bono - is the worlds leading authority on the use of creative thinking in business.  To learn Dr de Bono’s revolutionary thinking tools, join us at http://www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer. 

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The de Bono Weekly Message - Credit Crunch

Thursday, October 23rd, 2008

You may trust a person’s honesty - but can you trust that person’s intelligence? This may have some relevance to the current credit crunch or banking crisis. We can pick out at least five factors contributing to the problem and reflecting habits of thinking.  

  1. If everyone else is doing it - it must be alright. Who wants to be left out?
  2. If you spread the risk among a large number of people that reduces the risk. Probably true but not if all the people fall into the same bracket (sub-prime borrowers). That is no longer a diversified risk.
  3. A mortgage is usually a very safe loan because there is the real value of the house that is being mortgaged. But if the mortgage is securitised and fractionated, no one knows who owns which assets.
  4. Once a market starts to decline in value there is an incentive to drive it further down in order to buy at a lower level in a market that is sure to recover one day.
  5. Bonuses and incentives for short term performance tend to ignore long tem risky behaviour.

There are many more factors.  

Edward de Bono - 15th October 2008

 

Become an officially recognised de Bono Six Thinking Hats Trainer: go to http://www.indigobusiness.co.uk/workshops/workshop.php?wid=25

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