Posts Tagged ‘On Demand Innovation’

The de Bono Weekly Message - Do you recognise this problem?

Friday, July 2nd, 2010

 

The human brain is designed to recognise.  I described in detail how the brain does this in my book “Mechanism of the Mind”.  The leading physicist in the world liked my book and commissioned a team of computer experts to simulate what I had described.  They reported that the system worked exactly as claimed.

So if the brain is a recognition machine, this means that most of our thinking is judgemental.  This has serious consequences - especially in international affairs and Leadership.

 Edward de Bono - June 28th, 2010

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The de Bono Weekly Message - Six Frames For Looking At Information

Thursday, October 16th, 2008

My most recent book is “Six Frames for looking at information” (Ebury Press, part of Random House). We are surrounded by ever more information. How do we look at information?

It is like being thrown into a swimming pool of information. How do you swim? What strokes do you use? 

Once you have learned the frames they will become second nature to you as you look at any information.

Each of the frames has a different shape (square, heart shaped, triangular etc|). These shapes will come into your mind as you adopt that type of information scan.

EDWARD DE BONO - Week commencing 13th October 2008

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