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The de Bono Weekly Message - “We need to add”

Wednesday, December 2nd, 2009

Complacent, adequate, sufficient all imply that something is not wrong or bad. Our normal language and thinking behaviour does not have a convenient way of saying: “That is excellent but not enough”. Or we might need to say “That is excellent but that is only part of the picture”.

When I talk about the need for better thinking people often assume that I am attacking existing thinking as being wrong. It is not wrong. It is only wrong when it assumes that it is sufficient. We need to add perceptual thinking, creative thinking, design thinking and exploratory thinking.

Dr Edward de Bono

Message for 30th November 2009

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The de Bono Weekly Message - EU Thinking: Idea Creativity

Monday, January 26th, 2009

I was in Prague on January 7^th for the launch of the European Year of Creativity, 2009. The Czech Republic has the presidency of the EU for the first half of 2009.

As usual, one of the big problems facing creativity is the inability of language to distinguish between artistic creativity and idea creativity. Both involve creating something new which has value. The practical problem is that the Year of Creativity may tend to focus on artistic creativity because it is better known. That is unfortunate because the world needs creative thinking more than even before. Many problems facing the world are not easily solved with our existing thinking. I am very much in favour of artistic creativity but we do need idea creativity.

It may be that people still believe that nothing can be done about creative thinking and that we just have to wait and hope for new ideas. That attitude is very old fashioned but still prevalent. Many people just do not know that there are formal and deliberate ways of creating new ideas - such as the tools of lateral thinking. I encourage anyone reading this message to write to your government and the European Union to emphasise the need and possibility of creative thinking.

It is indeed a move in the right direction that the EU has appointed me ‘Ambassador for Thinking’ for the year of creativity.

Edward de Bono - is the worlds leading authority on the use of creative thinking in business. To learn Dr de Bono’s revolutionary thinking tools, join us at http://www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer.

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The de Bono Weekly Message - EU Ambassador for Thinking

Monday, January 5th, 2009

The European Union has declared 2009 to be the year of Creativity. On December 5th. I was officially appointed ‘Ambassador for Thinking’ for the European Union. Among other things I shall be issuing a monthly ‘World Thinking Report’. There may be occasional extra reports as required.

In my first thinking report I indicated that the major problem facing the earth and humanity is the inadequacy of our thinking. This is a problem even bigger than climate change. It is a huge problem because no one notices it as a problem. This is because we use our existing thinking to judge our thinking.

For religious reasons (Middle Ages etc) we developed a type of thinking concerned with ‘discovering the truth’. This is excellent but not enough. We also need the thinking concerned with ‘creating value’.

This year a new book of mine will be published with the sub-title “23 Reasons Why World Thinking is so Poor”.

I am also introducing a new and much needed word. This word is ‘ebne’ which means ‘excellent but not enough’. The rear left wheel of a motor car is ebne. The existing leg of a one legged man is ebne. Our thinking is ebne.

Edward de Bono - January 2009

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De Bono Weekly Message - Youth Gangs

Friday, September 12th, 2008

I have recently had serious meetings both in London and Johannesburg with people concerned with youth crime. There are two things which everyone needs. They are ’significance’ and ‘achievement’.

In today’s world the only way a youngster can get these is through crime. There is the significance of belonging to a gang or showing off to your peers. There is the immediate achievement of crime: stolen goods, a graffiti, a broken window. There is very little opportunity for positive achievement. Schoolwork is not enough. Sport is not enough. Learning to play tennis in the hope that one day you might win at Wimbledon is too remote. There is a need for achievement as immediate as that of crime.

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De Bono Weekly Message - Creative Task

Monday, September 8th, 2008

If you spend a lot of time thinking about things in a creative way then the time is not wasted even if specific ideas are not used. You build up in your mind a reservoir of concepts and possibilities that can then be applied to different situations. It is therefore important to verbalize concepts as they come about. This makes the concept more tangible and hence more accessible in the future.

The two points of difference between people who seem to be creative and those who do not are: a willingness to seek to be creative and a reservoir of varied concepts that can be tried out. Set yourself a creative task. Then note the concepts that are generated even if you do not succeed with a great idea. Try: “traffic regulation without traffic lights.” Edward de Bono

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