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The de Bono Weekly Message - Do you recognise this problem?

Friday, July 2nd, 2010

The human brain is designed to recognise. I described in detail how the brain does this in my book “Mechanism of the Mind”. The leading physicist in the world liked my book and commissioned a team of computer experts to simulate what I had described. They reported that the system worked exactly as claimed.

So if the brain is a recognition machine, this means that most of our thinking is judgemental. This has serious consequences - especially in international affairs and Leadership.

Edward de Bono - June 28th, 2010

For more information about Dr Edward de Bono, or if you would like to learn his internationally renowned Six Thinking Hats, Lateral Thinking, or Focus on Facilitation techaniques; simply click on the links, or call us on +44 (0)20 7924 8760.

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Tags: Creative Thinking, Creativity training, de Bono Live, de Bono Weekly Message, Edward de Bono, Lateral Thinking, On Demand Innovation, Six Thinking Hats, The de Bono Weekly Message, www.indigobusiness.co.uk, www.sixhats.co.uk
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Think on Your Feet - LIVE!

Wednesday, March 3rd, 2010

I note with interest the move toward the upcoming UK election debate being televised for the first time. (See http://news.bbc.co.uk/1/hi/uk_politics/8545991.stm for more details.)

For those who have attended our Think on Your Feet® workshop – this will no doubt amuse you somewhat. This is public recognition that it is not what you say, but the way that you say it - something we discuss on the workshop!

Put simply - you don’t get a second chance to make a first impression; so techniques that allow you to deliver powerful, concise, impactful messages are essential - in politics, business and your personal life.

For many people uninterested in politics, this way of viewing candidates may lead to people voting for the politicians communication skills – not their policies. So for a masterclass in Think on Your Feet® plans in action, watch the debate to see Think on Your Feet® LIVE!

Robert

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To find out more about Think on Your Feet - CLICK HERE

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Tags: Communication, Effective Communication, The Skilled Presenter, Think on Your Feet, www.indigobusiness.co.uk
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The de Bono Weekly Message - A Different Sort of Logic!

Tuesday, June 16th, 2009

Our habits of thinking are too much judgement based and not enough design based. This arises from the origin with the GG3 (Greek Gang of Three). When this thinking came into Europe at the Renaissance, the Church ran schools, universities and thinking in general. What the Church needed was truth, logic and argument to prove heretics wrong. So we developed an excellent thinking system for ‘finding the truth’ but we never developed thinking ‘for creating value (design)’.

Our language also forces us to use judgement. We need to judge whether something is a ‘chair’ before we can us the word ‘chair’. We cannot easily say ‘a sort of thing for sitting on’. So everything ends up in sharp edged boxes. To these we can then apply the logic of Aristotle.

Sooner or later I am going to develop a very different sort of logic.

Edward de Bono, 6th June 2009

Interested in Thinking Differently? Learn the thinking tools that have revolutionised many public and private sector companies, helping them to innovate on demand. Attend a Dr Edward de Bono’s Lateral Thinking™ & Serious Creativity workshop across the UK - Go to http://www.indigobusiness.co.uk/workshops/workshop.php?wid=4 .

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De Bono Weekly Message - Information

Tuesday, September 2nd, 2008

Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But there is serious danger. The danger is that you remain stuck in the old concepts and stagnate.

Creativity is needed to look at the data in different possible ways. Once again this is the huge importance of perception. As I have suggested before, poor perception and excellent logic may be worse than excellent perception and poor logic.

Information is not enough. Information may indeed give us an answer. But is this the only answer or even the best answer? While we put more and more technical effort into the excellence of our computers we make almost no effort to improve our handling of information.

Edward de Bono

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