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The de Bono Weekly Message - “We need to add”

Wednesday, December 2nd, 2009

Complacent, adequate, sufficient all imply that something is not wrong or bad. Our normal language and thinking behaviour does not have a convenient way of saying: “That is excellent but not enough”. Or we might need to say “That is excellent but that is only part of the picture”.

When I talk about the need for better thinking people often assume that I am attacking existing thinking as being wrong. It is not wrong. It is only wrong when it assumes that it is sufficient. We need to add perceptual thinking, creative thinking, design thinking and exploratory thinking.

Dr Edward de Bono

Message for 30th November 2009

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The de Bono Weekly Message - Out of the Box!

Wednesday, May 20th, 2009

The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go through all the ways of getting dressed - spending just one minute on each.

It is the same with organisations. People working within an organisation become aware of the idiom, the culture and the guiding frames for that organisation. That is why they perform well. It is very difficult for executives to think outside this box. What is worse is that when someone makes a conscious effort to jump out of the box, they usually jump too far.

It is even more difficult to think of an idea which is only slightly outside of the box. Of course, executives should learn the specific thinking tools of Lateral Thinking™. These can be very powerful. Use of just one tool generated 21,000 new ideas in a workshop in one afternoon. There is also another approach which I shall outline in my next message.

Edward de Bono
10th May 2009

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The de Bono Weekly Message - Positive News Agency

Wednesday, April 8th, 2009

The media, and especially the press, are usually full of negative news: murders, attacks, economic failures etc. It may be that experience has indeed shown that negative matters are of more interest to readers. Even if this is so, I believe that at least one page of positive news would be welcomed by readers. Readers would turn to this page - even if they found the negative stuff more interesting. Editors might agree with me. Then they would ask where positive stuff is to come from. Negative stuff comes easily from the police or the law courts. But where is the source of positive stuff.

So my suggestion is that someone sets up a ‘Positive News Agency’. This would be a news agency like Reuters. It would collect positive news and make it available on demand.

EDWARD DE BONO - 2nd April 2009

If you would like to know morw about Dr de Bono’s world renowned training, simply call +44 20 7924 8760 or go to www.indigobusiness.co.uk

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The Edward de Bono Weekly Message - Economic Crisis

Tuesday, March 31st, 2009

The current economic crisis requires some new thinking. It will not get that. There will be a lot of analysis and references to the 1930 crisis.

The methods for influencing the local economy are very limited. There are interest rate changes and there are tax changes. If there is inflation you raise the interest rate. If you are in the eurozone you cannot do that because interest rates are set by the Central Bank in Europe and if other countries do not have inflation you cannot raise the interest rates.

It is assumed that if raising the interest rates stop inflation then the opposite should stop deflation. So interest rates may be reduced almost to zero. The effect is weak or absent. Edward de Bono - 31^st March 2009

If you would like to know more about the de Bono Thinking Training, simply call us on +44 20 7924 8760 or go to www.indigobusiness.co.uk

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