{"id":1309,"date":"2015-12-01T14:52:09","date_gmt":"2015-12-01T14:52:09","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=1309"},"modified":"2023-07-19T14:46:29","modified_gmt":"2023-07-19T14:46:29","slug":"breakthrough-in-communication-dna","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/breakthrough-in-communication-dna\/","title":{"rendered":"Breakthrough in communication DNA"},"content":{"rendered":"
Think on Your Feet International, Inc.<\/em><\/a>\u00a0have recently announced some interesting findings from the results of their study about how the left- and the right-side of the brain influences communication.<\/h6>\n

The brain is an amazing organ that we still need to understand. It operates your entire body, drives ambition, generates creativity, empowers critical thinking, and delivers emotions. These practical functions inspired Roger HB Davies, author of Mastering Communications, to look into how a person\u2019s left or right brain influenced the way they communicated.<\/p>\n

\u201cWe asked ourselves how it could be applied to the field of communications,\u201d Davies said. \u201cSo we designed a questionnaire, asking a full range of communication-related questions.\u201d<\/p>\n

Without knowing, the DNA of communication was discovered.\"DNA<\/a><\/p>\n

However, to fully understand how a person communicates, we first need to understand how the brain functions. Communication is actually a fine science.<\/p>\n

\u201cWe split the multiple choice answers (from the questionnaire) into three options: right-brained, left-brained, or can do both,\u201d Davies explained. \u201cWhen we reviewed the answers we were surprised.<\/p>\n

\u201cIt was the middle ground, where the answers surprised us,\u201d Davies said. \u201cThey indicated a preference for such concepts as consensus, dialogue, people, involvement, interactivity.\u201d<\/p>\n\n\n\n\n
\n

Left brain responses<\/strong><\/h2>\n<\/td>\n

\n

The middle ground<\/strong><\/h2>\n<\/td>\n

\n

Right brain<\/strong><\/h2>\n<\/td>\n<\/tr>\n

Logic, analysis, sequence, words, spelling and the written word.<\/td>\nConsensus, dialogue, people, involvement, interactivity.<\/td>\nVisual communication – responding to images, symbols, icons and having a certain \u2018speed\u2019 in their communication.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cIn essence, they focused on the \u2018people\u2019 component of all good communications.\u201d<\/p>\n

Unlike traditional left vs. right brain theory, Davies discovered that communication had three buckets: analytical, visual and interactive.<\/p>\n

\u201cAll were critical pieces needed for effective communication,\u201d Davies said. \u201cAll valid, all useful and none better than the other.\u201d<\/p>\n

Davies had in fact created communication DNA; a theory of three communication styles that a person uses to relate, engage and connect more effectively.<\/p>\n

According to his research, Davies explained that a person can have one dominating trait or combined traits of three distinct communication styles.<\/p>\n\n\n\n\n\n
<\/td>\n\n

THINK!<\/strong><\/h2>\n<\/td>\n

\n

RELATE!<\/strong><\/h2>\n<\/td>\n

\n

LEAP!<\/strong><\/h2>\n<\/td>\n<\/tr>\n

<\/td>\nValue structure, number sequence and logic; they prefer time to process communication.<\/td>\nValue relationships, consensus and flexibility; they ask questions and seek opinions from others.<\/td>\nEnjoy variety, change and use their time instantaneously; they thrive in high-stake, spontaneous environments.<\/td>\n<\/tr>\n
\n

Keywords<\/h2>\n<\/td>\n

Analysis
\nResults
\nNumbers
\nWritten word<\/td>\n		People
\nConsensus
\nQuestions
\nInteraction<\/td>\n		Speed
\nAction
\nVisuals
\nSpoken word<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u201cWe also noticed that many responses to the assessment still didn\u2019t fit neatly into any of these buckets,\u201d Davies said. \u201cIn brain research language, these were the communications symptoms of the double dominant.\u201d<\/p>\n

Basically, a person can have more than one dominating style.<\/p>\n

Further analysis of responses and answers lead to other discoveries from Davies\u2019 theory:<\/p>\n