{"id":1492,"date":"2016-08-10T09:08:58","date_gmt":"2016-08-10T09:08:58","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=1492"},"modified":"2023-10-25T14:45:26","modified_gmt":"2023-10-25T14:45:26","slug":"selling-your-ideas-stakeholder-communication","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/selling-your-ideas-stakeholder-communication\/","title":{"rendered":"Selling your ideas &#8211; stakeholder communication"},"content":{"rendered":"<p>Our blended, computer simulation based, <a href=\"https:\/\/indigobusiness.co.uk\/sten\">Stakeholder Engagement (including Simulation)&#x2122;<\/a> defines a stakeholder as \u2018anyone that can affect what you are trying to achieve.\u2019 Engaging and communicating with these groups is core to business and project success.<\/p>\n<p>These include colleagues, customers, employees, shareholders, suppliers, alliances, joint ventures, the media, competitors, regulators, politicians, special interest groups, your manager and family.<\/p>\n<p>Managing and communicating with such a diverse group can be a challenge. It\u2019s not normally possible to please everyone and there are no perfect \u2018right answers\u2019, especially when you find that you have stakeholders who:<\/p>\n<ul>\n<li>Know what they want, but cannot articulate it.<\/li>\n<li>Know what they want.<\/li>\n<li>Think they know what they want, until you give them what they wanted.<\/li>\n<li>Think they understand the challenges.<\/li>\n<li>Believes your other stakeholders are all politically motivated.<\/li>\n<\/ul>\n<h2>The power of the stakeholder<\/h2>\n<p>It\u2019s important to understand the power and influence that your stakeholders have, this can provide a positive or negative impact on anything that you do. Everyone in business needs to develop the knowledge, tools and soft skills to feed into their stakeholder communication strategy.<\/p>\n<p>Trish Thurley, Master Trainer for <a href=\"https:\/\/indigobusiness.co.uk\/sten\">Stakeholder Engagement (including Simulation)&#x2122;<\/a> says, \u201cWith all the disruption and overload we face on a daily basis, we need to understand the reason why; how to; and with whom we engage. This strategy is developed from our understanding of our stakeholders. It\u2019s executed when you\u2019ve built a proficiency in both soft and hard skills.\u201d<\/p>\n<p><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-power_interest-matrix.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1494 size-large\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-power_interest-matrix-1024x787.gif\" alt=\"Stakeholder power_interest matrix\" width=\"584\" height=\"449\" srcset=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-power_interest-matrix-1024x787.gif 1024w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-power_interest-matrix-300x231.gif 300w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-power_interest-matrix-390x300.gif 390w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p>You need to identify them, it\u2019s very important to recognise and evaluate the impact and expectations of particular stakeholders. Senior people are powerful, don\u2019t discount those who are very well thought of, well connected, or have disruptive power. One of the ways to map power and influence is using the Stakeholder Power\/Interest Matrix. With each quadrant aligned to a communication strategy.<\/p>\n<p>Understanding your stakeholders is just one of the requirements of successful stakeholder management, our <a href=\"https:\/\/indigobusiness.co.uk\/sten\">Stakeholder Engagement (including Simulation)&#x2122;<\/a> also explores the effective and ineffective behaviours that lead to positive change. So that you can save time and stress by developing your confidence and reinforcing successful relationships with the right people.<\/p>\n<h2>Communicating with them<\/h2>\n<p>When you understand your stakeholders you will be able to choose and manipulate the methods you use to interact with them, this will always include some form of communication.<\/p>\n<p>Communication is key in business. We communicate daily when trying to understand, persuade and work with other people. Often needing to be an effective communicator both formally and informally. Whether writing an email to a supplier, providing a report on progress, giving a presentation or dealing with those ad-hoc situations like being put on-the-spot by your boss you need to ensure:<\/p>\n<ul>\n<li><strong>Clarity<\/strong> &#8211; being clear.<\/li>\n<li><strong>Brevity<\/strong> &#8211; being brief but comprehensive.<\/li>\n<li><strong>Impact<\/strong> &#8211; being memorable and influential.<\/li>\n<\/ul>\n<p>It is always a good idea to have a strategy when communicating with stakeholders, it means you will be more likely to be understood and remembered, our recommended strategy:<\/p>\n<ul>\n<li><strong>Thinking<\/strong> &#8211; Who are the stakeholders that you are talking to? Why are you talking to them? What do you need to say? How can you influence them? How are you going to position your ideas and find key points of interest?<\/li>\n<li><strong>Structure<\/strong> &#8211; How are you going to organise your thoughts to ensure Clarity, Brevity and Impact&#x2122;? What are you going to say to them?<\/li>\n<li><strong>Execution<\/strong> &#8211; When and how are you going to deliver what you need to say?<\/li>\n<\/ul>\n<p>We offer a number of globally-renowned communication workshops that ensure you get your point across:<\/p>\n<ul>\n<li>In conversation &#8211;\u00a0<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/think-on-your-feet\">Think on Your Feet\u00ae<\/a> &#8211; Most of our communication is done on an ad-hoc basis; a tough question in a meeting, a chance meeting in the corridor or unexpected conference calls. This workshop teaches you techniques to respond confidently to formal, informal and ad-hoc situations when you are caught on-the-spot.<\/li>\n<li>When writing &#8211;\u00a0<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/writing-dynamics\">Writing Dynamics&#x2122;<\/a> &#8211; A complete, systematic approach to writing that helps you PLAN using creative and structured thinking; DRAFT in record time and EDIT for impact, so you write clearly, persuasively and fast.<\/li>\n<li>When presenting &#8211;\u00a0<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/the-skilled-presenter\">The Skilled Presenter&#x2122;<\/a> &#8211; Prepare and deliver like a professional, and focus on how listeners perceive you \u2013 so you deliver a knockout presentation.<\/li>\n<\/ul>\n<h2>The skills you need<\/h2>\n<p>Our <em>Stakeholder Management Communication Skills Pathway<\/em> provides an overview of our recommended high-level techniques, knowledge and soft skills to ensure stakeholder communication success.<\/p>\n<p><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-management-pathway.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1497 size-large\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-management-pathway-1024x381.jpg\" alt=\"\" width=\"584\" height=\"217\" srcset=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-management-pathway-1024x381.jpg 1024w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-management-pathway-300x112.jpg 300w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-management-pathway-500x186.jpg 500w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2016\/08\/Stakeholder-management-pathway.jpg 1173w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/a><\/p>\n<p><strong>Understanding, engaging, manging and communicating with stakeholders<\/strong><\/p>\n<p><a href=\"https:\/\/indigobusiness.co.uk\/sten\">Stakeholder Engagement (including Simulation)&#x2122;<\/a> &#8211; Gain buy-in and build stakeholders consensus to benefit from lasting solutions to problems and avoid costly, time-consuming failure. This unique simulated learning method blends immersive \u2018virtual\u2019 gaming with face-to-face tuition to create a \u2018real-life\u2019 learning experience, so you can interact with internal and external stakeholders, learning from your mistakes \u2013 risk-free.<\/p>\n<p><strong>Creativity and innovation \u2013 We are a European distributor for Dr.Edward de Bono\u2019s suite of creative thinking techniques.<\/strong><\/p>\n<p><a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/de-bonos-six-thinking-hats\">Six Thinking Hats\u00ae<\/a> &#8211; Make meetings more productive, effectively evaluate ideas and make decisions faster.<br \/>\n<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/de-bonos-lateral-thinking\">Lateral Thinking<\/a>\u00a0&#8211; Solve problems, generate new ideas and define and improve processes and products.<br \/>\n<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/de-bonos-course-in-creativity\">Course in Creativity&#x2122;<\/a> &#8211; Combines the above two to enhance communication skills, generate more creative ideas, reduce conflict and improve team results.<\/p>\n<p><strong>Executing communication<\/strong><\/p>\n<p><a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/think-on-your-feet\">Think on Your Feet\u00ae<\/a> &#8211; Organise and present your ideas to communicate with impact using verbal communication techniques.<br \/>\n<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/writing-dynamics\">Writing Dynamics&#x2122;<\/a> &#8211; Increase your productivity by writing effectively, efficiently and fast!<br \/>\n<a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/the-skilled-presenter\">The Skilled Presenter&#x2122;<\/a> &#8211; Take your presentation skills to the next level &#8211; focus on structure, confidence and impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our blended, computer simulation based, Stakeholder Engagement (including Simulation)&#x2122; defines a stakeholder as \u2018anyone that can affect what you are trying to achieve.\u2019 Engaging and communicating with these groups is core to business and project success. These include colleagues, customers, &hellip; <a href=\"https:\/\/wpblog.indigobusiness.co.uk\/selling-your-ideas-stakeholder-communication\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":1497,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,96,170,151,150,107],"tags":[172,21,93,173,171,95,155,154],"class_list":["post-1492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication","category-simulations","category-stakeholder-engagement","category-the-skilled-presenter","category-think-on-your-feet","category-writing-dynamics","tag-communication-strategy","tag-effective-communication","tag-simulation","tag-soft-skills","tag-stakeholder-communication","tag-stakeholder-engagement","tag-verbal-communication","tag-written-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Selling your ideas - stakeholder communication - the indigo blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpblog.indigobusiness.co.uk\/selling-your-ideas-stakeholder-communication\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Selling your ideas - stakeholder communication - the indigo blog\" \/>\n<meta property=\"og:description\" content=\"Our blended, computer simulation based, Stakeholder Engagement (including Simulation)&#x2122; defines a stakeholder as \u2018anyone that can affect what you are trying to achieve.\u2019 Engaging and communicating with these groups is core to business and project success. 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