{"id":17,"date":"2008-09-02T10:08:34","date_gmt":"2008-09-02T10:08:34","guid":{"rendered":"http:\/\/www.indigobusiness.co.uk\/blog\/?p=17"},"modified":"2024-02-29T12:10:12","modified_gmt":"2024-02-29T12:10:12","slug":"de-bono-weekly-message-information","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/de-bono-weekly-message-information\/","title":{"rendered":"De Bono Weekly Message &#8211; Information"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; tab-stops: 394.5pt;\"><span style=\"font-family: Times New Roman;\">Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But there is serious danger. The danger is that you remain stuck in the old concepts and stagnate. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; tab-stops: 394.5pt;\"><span style=\"font-family: Times New Roman;\">Creativity is needed to look at the data in different possible ways. Once again this is the huge importance of perception. \u00a0As I have suggested before, poor perception and excellent logic may be worse than excellent perception and poor logic. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; tab-stops: 394.5pt;\"><span style=\"font-family: Times New Roman;\">Information is not enough. Information may indeed give us an answer. But is this the only answer or even the best answer? While we put more and more technical effort into the excellence of our computers we make almost no effort to improve our handling of information.<\/span><\/p>\n<p><span style=\"font-family: Times New Roman;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt; tab-stops: 394.5pt;\"><span style=\"font-family: Times New Roman;\"><a title=\"Who is Dr Edward de Bono?\" href=\"https:\/\/www.indigobusiness.co.uk\/about-us\/edward-de-bono\">Edward de Bono<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. This sets strategies and makes decisions. The process can be very competent and relieves executives of these complex tasks. But &hellip; <a href=\"https:\/\/wpblog.indigobusiness.co.uk\/de-bono-weekly-message-information\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,9],"tags":[25,11,13],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-edward-de-bono","category-the-de-bono-weekly-message","tag-creative-thinking","tag-lateral-thinking","tag-six-thinking-hats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>De Bono Weekly Message - Information - the indigo blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpblog.indigobusiness.co.uk\/de-bono-weekly-message-information\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"De Bono Weekly Message - Information - the indigo blog\" \/>\n<meta property=\"og:description\" content=\"Many corporations believe that it is enough to collect all data on their computers and then to analyse this data. 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