{"id":1805,"date":"2017-06-20T12:47:41","date_gmt":"2017-06-20T12:47:41","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=1805"},"modified":"2025-08-07T07:59:05","modified_gmt":"2025-08-07T07:59:05","slug":"engaging-stakeholders","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/engaging-stakeholders\/","title":{"rendered":"Engaging stakeholders"},"content":{"rendered":"<p><strong>The skills required to understand, engage, manage and communicate with stakeholders.<\/strong><\/p>\n<p><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/ThinkstockPhotos-498885688.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1821 alignright\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/ThinkstockPhotos-498885688.jpg\" alt=\"Notepad with Stakeholder on the wooden table.\" width=\"400\" height=\"267\" srcset=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/ThinkstockPhotos-498885688.jpg 3865w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/ThinkstockPhotos-498885688-300x200.jpg 300w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/ThinkstockPhotos-498885688-1024x682.jpg 1024w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/ThinkstockPhotos-498885688-450x300.jpg 450w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n<p><strong>By Trish Thurley, Indigo Master Trainer and Richard Evans<\/strong><\/p>\n<p>Stakeholder management can be the difference between success and failure for anyone who has to deal with other people.<\/p>\n<p><strong>Who are your stakeholders?<\/strong><\/p>\n<p>Stakeholders are individuals, groups and organisations that are affected by you and your organisations activities, objectives and policies. No matter what industry or size of business we will all have a broad range of stakeholders to take into account.<\/p>\n<p>Internal stakeholders:<\/p>\n<ul>\n<li>Your colleagues.<\/li>\n<li>Your boss.<\/li>\n<li>Their boss.<\/li>\n<li>Your boss\u2019s boss\/senior management.<\/li>\n<li>The board\/owners.<\/li>\n<li>Your shareholders.<\/li>\n<\/ul>\n<p>External stakeholders:<\/p>\n<ul>\n<li>Customers.<\/li>\n<li>Suppliers.<\/li>\n<li>Lenders.<\/li>\n<li>The local community.<\/li>\n<li>Government.<\/li>\n<\/ul>\n<p><strong>Understanding their power<\/strong><\/p>\n<p>Each of these stakeholders wields differing levels of power, dependent on who they are and what you are doing with them at the time. You need to be able to acknowledge, understand and decide on the level of management and communication required to prevent failure.<\/p>\n<p>I asked Trish Thurley, Indigo Master Trainer, about the power of recognising the importance of stakeholders, \u201cIf someone influential likes your idea and promotes it at the right time, you are likely to succeed. Have you ever wondered, if you\u2019ve failed at something was it because the \u2018right\u2019 people didn\u2019t get behind it.\u201d<\/p>\n<p>\u201cYou don\u2019t need power, you just need to understand and position it to achieve more favourable outcomes.\u201d<\/p>\n<p>\u201cThe Power\/Interest Matrix is one way we help delegates to define the importance of their stakeholders and how to manage them\u201d. The Power\/Interest Matrix, below, details some of the stakeholder attributes that should be thought about, these are then mapped to give a recommended \u2018contact level\u2019.<\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Power_interest-matrix-with-attributes.jpg.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-1803\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Power_interest-matrix-with-attributes.jpg.gif\" alt=\"Power_interest matrix with attributes.jpg\" width=\"523\" height=\"498\" \/><\/a><\/p>\n<p>You then need to ensure you have the right skills to engage with them.<\/p>\n<p><strong>Engaging them<\/strong><\/p>\n<blockquote><p>\u201cConfronted with change, people\u2019s first reaction is emotional and then, if you are lucky they move to the logical phase.\u201d Eddie Obeng (Project Leaders Secret Handbook)<\/p><\/blockquote>\n<p>I asked Trish how she would advise approaching stakeholders. \u201cOnce you know and understand the power of your stakeholder, my advice is to initially approach them at an emotional level, reaching out to them as people. They are people first and stakeholders second, they are judging you and your actions. You need to deploy the right skills to understand and exploit this.\u201d<\/p>\n<p>\u201cYou need to understand what stakeholders are looking for from you, using a mix of these core skills to develop a strong relationship.\u201d<\/p>\n<p>Trish has over 30 years\u2019 experience of working with organisations and individuals to improve their internal and external relationships. This experience has helped us to develop the following \u2018Successful Stakeholder Manager Characteristics\u2019 map, if you want your stakeholders to trust you, you\u2019ll need the following characteristics:<\/p>\n<p><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Successful-stakeholder-manager-characteristics.gif\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1804 aligncenter\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Successful-stakeholder-manager-characteristics.gif\" alt=\"Successful stakeholder manager characteristics\" width=\"560\" height=\"537\" \/><\/a><\/p>\n<p><strong>Developing your skills<\/strong><\/p>\n<p>Stakeholder management:<\/p>\n<ul>\n<li>Gain buy-in, build stakeholder consensus and avoid costly, time-consuming failure with our <a href=\"https:\/\/www.indigobusiness.co.uk\/sten\">Stakeholder Engagement (including Simulation)&#x2122;<\/a>.<\/li>\n<\/ul>\n<p>Creativity and innovation:<\/p>\n<ul>\n<li>Enhance communications skills, generate more creative ideas, reduce conflict and improve team results with <a href=\"https:\/\/www.indigobusiness.co.uk\/cicr\">Edward de Bono&#8217;s Course in Creativity&#x2122;<\/a>.\u00a0The complete creative thinking programme that combines <a href=\"https:\/\/www.indigobusiness.co.uk\/hats\">Six Thinking Hats\u00ae<\/a>\u00a0and <a href=\"https:\/\/www.indigobusiness.co.uk\/latt\">Lateral Thinking<\/a>.<\/li>\n<\/ul>\n<p>Communication:<\/p>\n<ul>\n<li>Make every conversation count, with structure and purpose &#8211; never be caught on-the-spot again with <a href=\"https:\/\/www.indigobusiness.co.uk\/toyf\">Think on Your Feet\u00ae<\/a>.<\/li>\n<li>Increase your productivity by writing effectively, efficiently and fast with<br \/>\n<a href=\"https:\/\/www.indigobusiness.co.uk\/wdyn\">Writing Dynamics&#x2122;<\/a>.<\/li>\n<li>Deliver a knockout presentation. Prepare and deliver like a professional, and focus on how listeners perceive you with <a href=\"https:\/\/www.indigobusiness.co.uk\/pres\">The Skilled Presenter&#x2122;<\/a>.<\/li>\n<\/ul>\n<hr \/>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Trish-Thurley-24.11.15-e1497611371245.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1815 alignleft\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Trish-Thurley-24.11.15-e1497611371245.jpg\" alt=\"Trish Thurley 24.11.15\" width=\"200\" height=\"195\" srcset=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Trish-Thurley-24.11.15-e1497611371245.jpg 531w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Trish-Thurley-24.11.15-e1497611371245-300x293.jpg 300w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Trish-Thurley-24.11.15-e1497611371245-307x300.jpg 307w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a><\/p>\n<p><strong class=\"alignnone\">More about\u00a0Trish Thurley<\/strong><br \/>\nTrish is a Master Trainer for our <a href=\"https:\/\/indigobusiness.co.uk\/workshops\/simulate\">Simulations<\/a>, <a href=\"https:\/\/indigobusiness.co.uk\/workshops\/activate\">project and programme management<\/a> workshops.<\/p>\n<p>An international business consultant, and educator in the field of Project Management, Programme Management and Stakeholder Management, with over 30 years\u2019 experience across a wide number of industry sectors and in 28 countries around the world. Trish is also a visiting Lecturer at Europe&#8217;s top Business School. She specialises in helping clients bespoke their own education solutions to fit their organisation&#8217;s unique culture.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The skills required to understand, engage, manage and communicate with stakeholders. By Trish Thurley, Indigo Master Trainer and Richard Evans Stakeholder management can be the difference between success and failure for anyone who has to deal with other people. Who &hellip; <a href=\"https:\/\/wpblog.indigobusiness.co.uk\/engaging-stakeholders\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,6,177,8,86,96,170],"tags":[25,165,143,93,16,11,242,13,171,95,19,18,153],"class_list":["post-1805","post","type-post","status-publish","format-standard","hentry","category-communication","category-creativity","category-leadership-and-management","category-project-and-programme-management","category-project-management","category-simulations","category-stakeholder-engagement","tag-creative-thinking","tag-decision-making","tag-dr-edward-de-bono","tag-simulation","tag-innovation","tag-lateral-thinking","tag-managing-stakegholders","tag-six-thinking-hats","tag-stakeholder-communication","tag-stakeholder-engagement","tag-the-skilled-presenter","tag-think-on-your-feet","tag-writing-dynamics"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Engaging stakeholders - the indigo blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpblog.indigobusiness.co.uk\/engaging-stakeholders\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Engaging stakeholders - the indigo blog\" \/>\n<meta property=\"og:description\" content=\"The skills required to understand, engage, manage and communicate with stakeholders. 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