{"id":1829,"date":"2017-07-10T12:46:01","date_gmt":"2017-07-10T12:46:01","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=1829"},"modified":"2024-03-04T16:35:58","modified_gmt":"2024-03-04T16:35:58","slug":"making-emails-work","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/making-emails-work\/","title":{"rendered":"Making emails work"},"content":{"rendered":"<p style=\"text-align: left;\"><strong>By Richard White \u2013 Writing Dynamics&#x2122; Master Trainer<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1833\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/07\/ThinkstockPhotos-626070562.jpg\" alt=\"Blah Blah Blah\" width=\"372\" height=\"267\" srcset=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/07\/ThinkstockPhotos-626070562.jpg 3724w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/07\/ThinkstockPhotos-626070562-300x215.jpg 300w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/07\/ThinkstockPhotos-626070562-1024x735.jpg 1024w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/07\/ThinkstockPhotos-626070562-418x300.jpg 418w\" sizes=\"auto, (max-width: 372px) 100vw, 372px\" \/><\/p>\n<p>When you glance down the list of senders in your email inbox, do different names create different expectations?<\/p>\n<p>Some people\u2019s emails are a pleasure to read:<\/p>\n<ul>\n<li>you know they\u2019ll be clear;<\/li>\n<li>to the point, but human;<\/li>\n<li>even friendly.<\/li>\n<\/ul>\n<p>Others \u2013 well, less so.<\/p>\n<p><strong>So, when your name appears in someone\u2019s inbox what expectations does it create? <\/strong><\/p>\n<p>Will they open it and deal with it immediately or will they leave it until later, perhaps when they\u2019ll have more time or energy to deal with it?<\/p>\n<p>Here are five top tips from our <a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/writing-dynamics\">Writing Dynamics\u00ae<\/a> and <a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/grammar-on-the-rocks\">Grammar on the Rocks&#x2122;<\/a>\u00a0workshops to ensure your emails are read and digested quickly:<\/p>\n<ol>\n<li><strong>A helpful subject line<\/strong>\u00a0\u2013 clearly state the topic and consider including any actions and perhaps a deadline if you can fit it in.<\/li>\n<li><strong>Add the human touch<\/strong> &#8211; emails usually fit somewhere on a scale between formal documents and conversations so think about adding a brief human touch at the beginning and end, as you would in a conversation to connect with the reader.<\/li>\n<li><strong>Keep it clear<\/strong> &#8211; make sure your emails are clear, brief and to the point. The Writing Dynamics\u00ae workshop gives you a straightforward method to achieve this.<\/li>\n<li><strong>Keep it short<\/strong> &#8211; short paragraphs are more appealing. If it\u2019s a longer email then use headings to help readers that skim or speed-read.<\/li>\n<li><strong>Easy to understand<\/strong> &#8211; brush up on your grammar and punctuation \u2013 they make your writing easy to understand. Get them right to really help your readers; our <a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/grammar-on-the-rocks\">Grammar on the Rocks\u00ae<\/a> workshop has helped many people refresh their knowledge.<\/li>\n<\/ol>\n<p>For many of us, emails are our main form of communication at work, so it\u2019ll pay you and your readers to make them as good as possible.<\/p>\n<p><strong>More information<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/writing-dynamics\">Writing Dynamics&#x2122; &#8211; open public and in-house workshops<\/a>.<\/li>\n<li><a href=\"https:\/\/indigobusiness.co.uk\/Workshop\/grammar-on-the-rocks\">Grammar on the Rocks&#x2122;<\/a>.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<hr \/>\n<p><strong><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Ric-White-20.11.15-e1496397365198.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1759 size-medium alignleft\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2017\/06\/Ric-White-20.11.15-218x300.jpg\" alt=\"\" width=\"149\" height=\"219\" \/><\/a>More about Richard White<\/strong><br \/>\nRichard White is a certified master trainer in <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/writing-dynamics\">Writing Dynamics&#x2122;<\/a>, <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/think-on-your-feet\">Think on Your Feet\u00ae<\/a>, <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/the-skilled-presenter\">The Skilled Presenter&#x2122;<\/a> and <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/grammar-on-the-rocks\">Grammar on the Rocks&#x2122;. <\/a>He is also accredited to deliver Dr Edward de Bono\u2019s <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-six-thinking-hats\">Six Thinking Hats\u00ae<\/a>, <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-lateral-thinking\">Lateral Thinking&#x2122;<\/a> and <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-power-of-perception-\">Power of Perception&#x2122;.<\/a><\/p>\n<p>He brings a wide range of practical business experience to his training. He has worked in a corporate environment as an engineer, before spending 15 years managing customer service, marketing and sales departments. He subsequently held a senior position on people development programmes in BT. His corporate career gave him both first-hand knowledge of day-to-day management issues and the opportunity to play a leading part in many cutting-edge projects.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Richard White \u2013 Writing Dynamics&#x2122; Master Trainer When you glance down the list of senders in your email inbox, do different names create different expectations? Some people\u2019s emails are a pleasure to read: you know they\u2019ll be clear; to &hellip; <a href=\"https:\/\/wpblog.indigobusiness.co.uk\/making-emails-work\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,107],"tags":[142,21,191,192,101,193,153,154],"class_list":["post-1829","post","type-post","status-publish","format-standard","hentry","category-communication","category-writing-dynamics","tag-communication","tag-effective-communication","tag-emails","tag-grammar","tag-non-verbal","tag-punctuation","tag-writing-dynamics","tag-written-communication"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Making emails work - the indigo blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpblog.indigobusiness.co.uk\/making-emails-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making emails work - the indigo blog\" \/>\n<meta property=\"og:description\" content=\"By Richard White \u2013 Writing Dynamics&#x2122; Master Trainer When you glance down the list of senders in your email inbox, do different names create different expectations? 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