{"id":1921,"date":"2017-09-27T09:29:47","date_gmt":"2017-09-27T09:29:47","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=1921"},"modified":"2023-10-25T15:20:16","modified_gmt":"2023-10-25T15:20:16","slug":"getting-stronger-outputs-from-innovation","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/getting-stronger-outputs-from-innovation\/","title":{"rendered":"Getting stronger outputs from innovation"},"content":{"rendered":"

\"Brainstorming<\/a>A common challenge in innovation was summed up succinctly by one of our clients:
\n\u201cWe\u2019re pretty good at idea generation. But at the end of the session we have 300 post-its and no idea what to do next. Someone takes them away to type them up. And when you get the list it doesn\u2019t seem anywhere near as full of potential as it did in the room.\u201d<\/p>\n

It\u2019s easy to see how this happens. An idea, scribbled down in three words, makes perfect sense at the time. Three weeks later, out of context, it\u2019s nothing special, and it feels insubstantial. Some ideas on that 300+ list have been tried before, and others now seem ridiculous.<\/p>\n

Propagating<\/strong><\/p>\n

An idea is a fragile thing that needs to be supported and shaped before it can be any use. Imagine it as a seedling: it won\u2019t grow unless it has water, soil, shelter, light, and space. It doesn\u2019t matter how beautiful a plant it could be – it will die if all you do is hold it in your hand and wait.<\/p>\n

Nurturing<\/strong><\/p>\n

So how do we strengthen the output of our thinking sessions? How do we help our ideas to grow?<\/p>\n

Thanks to Dr Edward de Bono<\/a> we have a robust system for nurturing ideas. Strategies include:<\/p>\n