{"id":1977,"date":"2018-01-29T14:09:51","date_gmt":"2018-01-29T14:09:51","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=1977"},"modified":"2024-03-04T16:52:38","modified_gmt":"2024-03-04T16:52:38","slug":"adding-a-process-to-creativity-is-not-restrictive","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/adding-a-process-to-creativity-is-not-restrictive\/","title":{"rendered":"Adding a process to creativity is not restrictive"},"content":{"rendered":"

By Richard White \u2013 de Bono Accredited Trainer.<\/strong><\/p>\n

\"\"<\/p>\n

Although many people think of creativity as being about a select group of unconstrained, \u201ccreative\u201d individuals having inspirational ideas, the practical truth is very different. Inspirational ideas are great when they occur but we can sometimes wait a long time for them and there\u2019s no guarantee that they will happen at all! Even worse, this perception of creativity leads people to believe that, because they don\u2019t regularly have flashes of inspiration, they can\u2019t be creative.<\/p>\n

Practical, small steps<\/strong><\/p>\n

Our experience is that, in organisations and businesses, most creative thinking comprises useful ideas that help us move steadily towards our purpose rather than making gigantic leaps. Of course, the big leaps do happen, and when they do we seize them, but in the meantime we can keep moving forward with practical, day-to-day creative thinking. We all can, and do, have ideas and thoughts about how to make improvements, solve problems etc. So, we can all be creative, the questions is\u00a0‘how and when?’<\/p>\n

Where do you get your best ideas?<\/strong><\/p>\n

At Indigo, we\u2019ve asked a large number of people to tell us what they are doing when ideas come to mind. Their answers are surprisingly consistent: people have ideas when they\u2019re engaged in activities like\u00a0driving, cutting the grass, filing, showering etc. These activities often put our minds into Alpha state \u2013 relaxed but alert. The problem for most people is that when they\u2019re at meetings, in discussions and under pressure to deliver results they are not in Alpha state. So, the ideas don\u2019t come to mind when they\u2019re needed.<\/p>\n

Useful ideas when you need them<\/strong><\/p>\n

We can overcome these difficulties by applying a process that helps us to generate useful ideas when we need them. Ideally, this process should be easily learned and able to be integrated into day-to-day business practice. You don\u2019t need any special equipment, reference materials or external input once it\u2019s learned. Dr Edward de Bono\u2019s Lateral Thinking<\/a>\u00a0does just that. It provides a systematic approach to creative thinking built around a set of powerful tools for generating ideas when they\u2019re needed \u2013 creativity on demand, delivered by a process that enables rather than restricts.<\/p>\n

Creativity when in meetings<\/strong><\/p>\n

Most of our clients tell us that they regularly look for creative ideas from groups of teams. Often these sessions end up disorganised, disrupted and with a despondent outcome. Edward de Bono\u2019s Six Thinking Hats\u00ae<\/a> provides a process that works alongside Lateral Thinking<\/a>\u00a0to add a process to your meetings that halves their time, doubles the effectiveness, improves collaboration and reaches consensus. Find out more about combining the two with Edward de Bono\u2019s Course in Creativity™<\/a>.<\/p>\n

Doing more for less is perfectly possible with the right people, the right culture and the right skills and techniques.<\/p>\n

\n

\"\"<\/a>More about Richard White<\/strong>
\nRichard White is a certified master trainer in Writing Dynamics™<\/a>, Think on Your Feet\u00ae<\/a>, The Skilled Presenter™<\/a> and Grammar on the Rocks™. <\/a>He is also accredited to deliver Dr Edward de Bono\u2019s Six Thinking Hats\u00ae<\/a>, Lateral Thinking<\/a>\u00a0and Power of Perception™.<\/a><\/p>\n

He brings a wide range of practical business experience to his training. He has worked in a corporate environment as an engineer, before spending 15 years managing customer service, marketing and sales departments. He subsequently held a senior position on people development programmes in BT. His corporate career gave him both first-hand knowledge of day-to-day management issues and the opportunity to play a leading part in many cutting-edge projects.<\/p>\n

\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

By Richard White \u2013 de Bono Accredited Trainer. Although many people think of creativity as being about a select group of unconstrained, \u201ccreative\u201d individuals having inspirational ideas, the practical truth is very different. 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