{"id":2564,"date":"2022-10-14T14:39:30","date_gmt":"2022-10-14T14:39:30","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=2564"},"modified":"2024-03-06T12:10:58","modified_gmt":"2024-03-06T12:10:58","slug":"converting-from-academic-to-business-writing","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/converting-from-academic-to-business-writing\/","title":{"rendered":"Converting from academic to business writing"},"content":{"rendered":"\r\n

Richard Morris, Accredited Trainer<\/strong>\"\"<\/strong><\/p>\r\n

Remember those good \u2018ole university dissertations when you were 150 words short of the minimum word count? What did you do? You added in words to extend sentences and paragraphs to get you over the line! They achieved your word count target, but did they really add any value to what you were writing?<\/p>\r\n

When graduates join your organisation, the likelihood is they are fresh out of university. They bring with them a great range of vocabulary, long words and sentences \u2013 passive in its nature and positioning of facts and details. Often their writing feels like it\u2019s meandering, not getting to the point quick enough and may lack energy \u2013 no \u2018zip\u2019 or \u2018zap\u2019 to engage the reader.<\/p>\r\n

Sound familiar<\/strong><\/p>\r\n

It\u2019s no fault of their own, it\u2019s how academic writing styles work. You may also have to spend time reading it a couple of times, to really understand what it means and the impact it\u2019s trying to achieve. Yet, when writing for business we want it to have Clarity, Brevity, and Impact in that first read!<\/p>\r\n

Out with the old and in with the new<\/strong><\/p>\r\n

Writing Dynamics™<\/a> helps anyone who has to write at work, to achieve quality and improve their productivity \u2013 by using a proven system, developed by award-winning writers. It breaks down writing into three, easy to use steps:<\/p>\r\n

1. Planning \u2013 planning \u2018creatively\u2019, getting thoughts and ideas down quickly and \u2018logically\u2019, creating a linear outline.
2. Drafting \u2013 just writing and nothing else!
3. Editing \u2013 applying \u2018The Editor\u2019s Six Obsessions™ to make it have:<\/p>\r\n