{"id":2579,"date":"2022-11-17T13:39:39","date_gmt":"2022-11-17T13:39:39","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=2579"},"modified":"2022-12-05T16:26:40","modified_gmt":"2022-12-05T16:26:40","slug":"sur-petition-focus-on-value-creation","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/sur-petition-focus-on-value-creation\/","title":{"rendered":"Sur\/petition \u2013 focus on value creation"},"content":{"rendered":"

\u201cSur\/petition: creating value monopolies when everyone else is merely competing\u201d Edward de Bono<\/p><\/blockquote>\n

Competition is based on the idea of different individuals or companies striving to win a part of the same thing. Dr Edward de Bono suggests an alternative: sur\/petition, when we strive to win something else. We run a race that is separate to the one that others are running. We don\u2019t need to share the prize and we don\u2019t risk losing. This leads to the creation of what de Bono calls a separate value monopoly.<\/p>\n

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Harness imagination to find the value monopoly<\/strong>
\nEinstein noted that \u2018Logic will get you from A to B. Imagination will take you everywhere else.\u2019 Logic is useful when trying to find new iterations of the same product or service \u2013 ie, running the same competitive race we have always run. We need to harness imagination to find the value monopoly.<\/p>\n

Imagination, though, tends not to work on demand, and \u2018let\u2019s think of how to add value in surprising ways!\u2019 probably isn\u2019t going to be much use as a prompt for unexpected ideas.<\/p>\n

Step away from the competition and add value<\/strong>
\nFortunately, de Bono\u2019s tools for creative and parallel thinking can help us to step away from the competition and add value.<\/p>\n

De Bono\u2019s techniques and frameworks<\/strong>
\nThe Lateral Thinking<\/a> tools are designed to help the logical human brain to come up with new and innovative ideas in a structured, productive way. And the Six Thinking Hats\u00ae<\/a> parallel thinking approach can take those ideas and form, shape and refine them in a way that will allow us to win the race to add value.<\/p>\n

Example of Sur\/petition: A mail order company having 100% recyclable packaging or a carbon neutral supply chain \u2013 they aren\u2019t competing in the sense that they aren\u2019t making changes to the item they are supplying, but have won a different \u2018competitive\u2019 race, of being as environmentally aware as possible.<\/em><\/p>\n

Learning to think differently<\/strong>
\nLateral Thinking<\/a>\u00a0will empower your people to challenge current thinking, solve problems and generate new, creative and different ideas. Find out more about:<\/p>\n