{"id":2902,"date":"2023-08-14T10:44:55","date_gmt":"2023-08-14T10:44:55","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=2902"},"modified":"2024-03-06T12:38:01","modified_gmt":"2024-03-06T12:38:01","slug":"allowing-peoples-creativity-to-flow-when-writing-for-business","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/allowing-peoples-creativity-to-flow-when-writing-for-business\/","title":{"rendered":"Allowing people\u2019s creativity to flow when writing for business"},"content":{"rendered":"\r\n

Richard Morris, Accredited Trainer<\/strong>\"\"<\/strong><\/p>\r\n

Creativity in business enhances success. It fosters engagement, teamwork, innovative ideas, product and service enhancements. Breaking old thinking habits and work patterns. But how often do businesses actually promote creativity in their business writing?<\/p>\r\n

In creative fields, people often discuss being in the ‘flow state of mind,’ a space where they can easily express and create new concepts, ideas and options. Hungarian-American psychologist Mihaly Csikszentmihalyi describes flow as:<\/p>\r\n

\u2018the focus that, once it becomes strong, leads to a sense of ecstasy and clarity: you know exactly what you want to do from one moment to the other.\u2019 <\/em><\/p>\r\n

In a 2004 TED talk \u2018Flow the Secret of Happiness\u2019 he added \u201cYou know that what you need to do is possible to do, even though difficult, and sense of time disappears, you forget yourself, you feel part of something larger. And once the conditions are present, what you are doing becomes worth doing.\u201d<\/p>\r\n

Yet, flow is regarded as existing in our subjective well-being, we need to deliberately create the right conditions for \u2018flow\u2019 to come into existence. Imagine if you could apply this state of flow to your business writing!<\/p>\r\n

Develop the WRITE tools <\/strong><\/p>\r\n

At Indigo, two of our core focus areas are: Creativity and Communications. Within two of our workshops Six Thinking Hats\u00ae<\/a> and Writing Dynamics™<\/a>, we can help create that \u2018flow state\u2019. Encouraging creativity in business writing, grants authors the freedom to express themselves, while ensuring that the key message, stance or the topic’s significance isn’t compromised.<\/p>\r\n

The Six Thinking Hats\u00ae<\/a> is a systematic approach to critically assess any given situation, opportunity or problem. Either individually or collaboratively, we can consider the context behind the document we are writing by creating a thinking pathway:<\/p>\r\n