{"id":3170,"date":"2024-03-05T09:30:19","date_gmt":"2024-03-05T09:30:19","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=3170"},"modified":"2024-03-06T10:18:00","modified_gmt":"2024-03-06T10:18:00","slug":"presenting-to-an-audience-that-is-not-an-expert-like-you","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/presenting-to-an-audience-that-is-not-an-expert-like-you\/","title":{"rendered":"Presenting to an audience that is not an expert like you"},"content":{"rendered":"\r\n

\"\"Gilly Meek, Accredited The Skilled Presenter™ Trainer<\/strong><\/p>\r\n\r\n\r\n\r\n

You\u2019ve been invited to present to a non-technical audience. Excited to share your expertise and insight, you open PowerPoint\u00ae and start building your slides. You include lots of information and data, as you know that this is essential information \u2013 after all you want to ensure your audience has the full picture. Because of this, you know your presentation is guaranteed to be a success, right? Wrong!<\/p>\r\n

The right starting point <\/strong><\/p>\r\n

Before you even start your slides, you need to understand who your audience is. Then you need to consider what information they want to or need to know about your topic. So when presenting technical information to a non-technical audience, you need to think from their perspective to make it relevant to their world.<\/p>\r\n

For example: when presenting a new process to a non-technical audience, we\u2019d normally share multiple slides. Going into vast amounts of detail to explain how you, as the technical expert, concluded that this process is the best way forward. What we should be doing is focusing on practical examples of how the process benefits them. For instance, highlight time savings and error reduction rather than diving into technical details.<\/em><\/p>\r\n

It may be obvious to us as technical experts, that a certain feature, specification, aspect of a process, or system or product leads to obvious benefits. We need remember that this will not be obvious to our non-technical colleagues. Put simply \u2013 we always need to be thinking about and spelling out in simple terms \u201cwhat is in it for them?\u201d<\/p>\r\n

What should you consider? <\/strong><\/p>\r\n

So, when presenting to a non-technical audience we must always consider the following three things: what is in it for the audience to listen today, what information will the audience want to know and how can I present any technical information in a simple and compelling way?<\/p>\r\n

So, when presenting to a non-technical audience, The Skilled Presenter™<\/a> recommends that you consider three things:<\/p>\r\n