{"id":3728,"date":"2026-07-17T08:44:54","date_gmt":"2026-07-17T08:44:54","guid":{"rendered":"https:\/\/wpblog.indigobusiness.co.uk\/?p=3728"},"modified":"2026-07-17T10:45:27","modified_gmt":"2026-07-17T10:45:27","slug":"can-ai-really-think-creatively-and-strategically","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/","title":{"rendered":"Can AI really think creatively and strategically?"},"content":{"rendered":"<p><a href=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-3733 size-medium\" src=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically-300x123.png\" alt=\"creative and strategic advantage from AI\" width=\"300\" height=\"123\" srcset=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically-300x123.png 300w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically-768x316.png 768w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically-500x206.png 500w, https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png 880w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>There&#8217;s a version of the AI conversation that goes like this: AI will automate the routine, freeing humans to focus on the creative and strategic work that really matters.<\/p>\n<p>It&#8217;s an attractive idea. The problem is that most organisations don&#8217;t actually have a plan for what happens when the routine disappears. They assume the creative and strategic thinking will follow naturally. It won&#8217;t.<\/p>\n<h2><strong>The pattern problem<\/strong><\/h2>\n<p>AI is genuinely remarkable at processing existing information: finding patterns, generating variations, extrapolating from what&#8217;s already there. But that&#8217;s also its fundamental constraint. Everything it produces is derived from what already exists. It remixes. It recombines. It completes patterns with extraordinary sophistication.<\/p>\n<p>What it cannot do is challenge the pattern itself.<\/p>\n<p>Edward de Bono described this decades before AI entered the conversation. He called it the &#8220;intelligence trap&#8221;, the tendency of capable thinkers to use their ability to defend and elaborate existing positions, rather than to question whether those positions are right in the first place. High intelligence applied within established patterns. Efficient, coherent, and frequently wrong.<\/p>\n<p>AI has that trap built in by design.<\/p>\n<p>The implications for business are significant. When you and your competitor&#8217;s train your AI with the same information and optimise them against the same patterns, the thinking that creates real advantage happens elsewhere &#8211; in the space AI can&#8217;t reach.<\/p>\n<h2><strong>What that space looks like<\/strong><\/h2>\n<p>Genuinely new ideas don&#8217;t come from recombining the existing, they come from:<\/p>\n<ul>\n<li>Deliberate disruption of the patterns we&#8217;ve stopped noticing.<\/li>\n<li>Asking whether we&#8217;re solving the right problem, not just solving it better.<\/li>\n<li>The willingness to follow a line of thinking into uncomfortable territory, without knowing where it leads.<\/li>\n<\/ul>\n<p>And they come from groups of people who can think together well, which is harder than it sounds.<\/p>\n<p>Most meetings are an expensive collision of different thinking modes happening simultaneously. Someone is arguing facts; someone else is expressing concern; a third person is trying to generate ideas while a fourth is shutting them down with risk analysis. Nobody is wrong to be thinking what they&#8217;re thinking. But the collision produces less than any individual would manage alone.<\/p>\n<p>Structured thinking, knowing which mode to be in and when, changes that dynamic entirely. It&#8217;s not a soft skill. It&#8217;s a design problem and it has design solutions.<\/p>\n<h2><strong>The question worth sitting with<\/strong><\/h2>\n<p>Here&#8217;s a useful exercise. Take a significant strategic challenge your organisation is facing and run it through an AI tool. Ask for analysis, frameworks, options. Read what it produces carefully.<\/p>\n<p>Then ask: what is this missing? What assumptions is it not questioning? What would a genuinely creative thinker see that this didn&#8217;t?<\/p>\n<p>That gap between what AI produces and what rigorous human thinking adds is worth understanding. Because closing it is not about working harder or hiring smarter. It&#8217;s about having methods: for generating ideas that break with existing patterns, for evaluating them without killing them too early, and for getting groups of people to think together rather than past each other.<\/p>\n<p>De Bono&#8217;s work: Lateral Thinking, Six Thinking Hats\u00ae and the Course in Creativity&#x2122; was built specifically to address these problems. Not as creativity exercises, but as structured business methods. That distinction matters.<\/p>\n<h2><strong>The longer view<\/strong><\/h2>\n<p>The organisations that navigate the next decade well won&#8217;t simply be those that use AI most effectively. They&#8217;ll be those whose people can do what AI cannot: challenge the premise, see what nobody else has seen, and think together toward something genuinely new.<\/p>\n<p>That&#8217;s not a technology problem. It&#8217;s a human capability problem and unlike most capability gaps, this one is entirely solvable.<\/p>\n<p><em>Indigo Business Services is the exclusive UK distributor for Edward de Bono Limited and delivers <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-six-thinking-hats\">Six Thinking Hats\u00ae<\/a>, <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-lateral-thinking\">Lateral Thinking<\/a> and the <a href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-course-in-creativity\">Course in Creativity&#x2122;<\/a> face-to-face and online.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s a version of the AI conversation that goes like this: AI will automate the routine, freeing humans to focus on the creative and strategic work that really matters. It&#8217;s an attractive idea. The problem is that most organisations don&#8217;t &hellip; <a href=\"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16,"featured_media":3733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5],"tags":[229,25,143,169,16,11,29,13,173,15],"class_list":["post-3728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-creativity","category-edward-de-bono","tag-ai","tag-creative-thinking","tag-dr-edward-de-bono","tag-idea-evaluation","tag-innovation","tag-lateral-thinking","tag-on-demand-innovation","tag-six-thinking-hats","tag-soft-skills","tag-thinking"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Can AI really think creatively and strategically? - the indigo blog<\/title>\n<meta name=\"description\" content=\"AI can spot patterns and remix what exists, but it can&#039;t challenge the pattern itself. Discover why real creative and strategic advantage still comes from human thinking.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can AI really think creatively and strategically? - the indigo blog\" \/>\n<meta property=\"og:description\" content=\"AI can spot patterns and remix what exists, but it can&#039;t challenge the pattern itself. Discover why real creative and strategic advantage still comes from human thinking.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/\" \/>\n<meta property=\"og:site_name\" content=\"the indigo blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-17T08:44:54+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-17T10:45:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png\" \/>\n\t<meta property=\"og:image:width\" content=\"880\" \/>\n\t<meta property=\"og:image:height\" content=\"362\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Richard Evans\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Richard Evans\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/\"},\"author\":{\"name\":\"Richard Evans\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#\\\/schema\\\/person\\\/349834f9c980ec8163e9186fc92058e4\"},\"headline\":\"Can AI really think creatively and strategically?\",\"datePublished\":\"2026-07-17T08:44:54+00:00\",\"dateModified\":\"2026-07-17T10:45:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/\"},\"wordCount\":653,\"image\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Can-AI-really-think-creatively-and-strategically.png\",\"keywords\":[\"AI\",\"Creative Thinking\",\"Dr Edward de Bono\",\"Idea Evaluation\",\"Innovation\",\"Lateral Thinking\",\"On-Demand Innovation\",\"Six Thinking Hats\",\"Soft Skills\",\"Thinking\"],\"articleSection\":[\"Creative Thinking\",\"Edward de Bono\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/\",\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/\",\"name\":\"Can AI really think creatively and strategically? - the indigo blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Can-AI-really-think-creatively-and-strategically.png\",\"datePublished\":\"2026-07-17T08:44:54+00:00\",\"dateModified\":\"2026-07-17T10:45:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#\\\/schema\\\/person\\\/349834f9c980ec8163e9186fc92058e4\"},\"description\":\"AI can spot patterns and remix what exists, but it can't challenge the pattern itself. Discover why real creative and strategic advantage still comes from human thinking.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#primaryimage\",\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Can-AI-really-think-creatively-and-strategically.png\",\"contentUrl\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/wp-content\\\/uploads\\\/2026\\\/07\\\/Can-AI-really-think-creatively-and-strategically.png\",\"width\":880,\"height\":362},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/can-ai-really-think-creatively-and-strategically\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can AI really think creatively and strategically?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/\",\"name\":\"the indigo blog\",\"description\":\"training your people, making companies better\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#\\\/schema\\\/person\\\/349834f9c980ec8163e9186fc92058e4\",\"name\":\"Richard Evans\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e61bc81d452c820dc4be4fec49928d95af684d6f79143bed0154d2e4f6bc395?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e61bc81d452c820dc4be4fec49928d95af684d6f79143bed0154d2e4f6bc395?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/7e61bc81d452c820dc4be4fec49928d95af684d6f79143bed0154d2e4f6bc395?s=96&d=mm&r=g\",\"caption\":\"Richard Evans\"},\"description\":\"Richard Evans is Marketing and Operations lead at Indigo Business Services, a UK based training and development company operating internationally. Indigo is the exclusive UK Distributor for the Edward de Bono Limited's suite of business thinking and creativity workshops, and MDC Training's Think on Your Feet\u00ae suite of business communication workshops. Richard has been a Chartered Marketer for over 20 years, having worked for a diverse range of commercial, not-for-profit and charitable organisations.\",\"sameAs\":[\"http:\\\/\\\/www.indigobusiness.co.uk\"],\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/author\\\/richard-evans\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Can AI really think creatively and strategically? - the indigo blog","description":"AI can spot patterns and remix what exists, but it can't challenge the pattern itself. Discover why real creative and strategic advantage still comes from human thinking.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/","og_locale":"en_GB","og_type":"article","og_title":"Can AI really think creatively and strategically? - the indigo blog","og_description":"AI can spot patterns and remix what exists, but it can't challenge the pattern itself. Discover why real creative and strategic advantage still comes from human thinking.","og_url":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/","og_site_name":"the indigo blog","article_published_time":"2026-07-17T08:44:54+00:00","article_modified_time":"2026-07-17T10:45:27+00:00","og_image":[{"width":880,"height":362,"url":"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png","type":"image\/png"}],"author":"Richard Evans","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Richard Evans","Estimated reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#article","isPartOf":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/"},"author":{"name":"Richard Evans","@id":"https:\/\/wpblog.indigobusiness.co.uk\/#\/schema\/person\/349834f9c980ec8163e9186fc92058e4"},"headline":"Can AI really think creatively and strategically?","datePublished":"2026-07-17T08:44:54+00:00","dateModified":"2026-07-17T10:45:27+00:00","mainEntityOfPage":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/"},"wordCount":653,"image":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#primaryimage"},"thumbnailUrl":"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png","keywords":["AI","Creative Thinking","Dr Edward de Bono","Idea Evaluation","Innovation","Lateral Thinking","On-Demand Innovation","Six Thinking Hats","Soft Skills","Thinking"],"articleSection":["Creative Thinking","Edward de Bono"],"inLanguage":"en-GB"},{"@type":"WebPage","@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/","url":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/","name":"Can AI really think creatively and strategically? - the indigo blog","isPartOf":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/#website"},"primaryImageOfPage":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#primaryimage"},"image":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#primaryimage"},"thumbnailUrl":"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png","datePublished":"2026-07-17T08:44:54+00:00","dateModified":"2026-07-17T10:45:27+00:00","author":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/#\/schema\/person\/349834f9c980ec8163e9186fc92058e4"},"description":"AI can spot patterns and remix what exists, but it can't challenge the pattern itself. Discover why real creative and strategic advantage still comes from human thinking.","breadcrumb":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#primaryimage","url":"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png","contentUrl":"https:\/\/wpblog.indigobusiness.co.uk\/wp-content\/uploads\/2026\/07\/Can-AI-really-think-creatively-and-strategically.png","width":880,"height":362},{"@type":"BreadcrumbList","@id":"https:\/\/wpblog.indigobusiness.co.uk\/can-ai-really-think-creatively-and-strategically\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpblog.indigobusiness.co.uk\/"},{"@type":"ListItem","position":2,"name":"Can AI really think creatively and strategically?"}]},{"@type":"WebSite","@id":"https:\/\/wpblog.indigobusiness.co.uk\/#website","url":"https:\/\/wpblog.indigobusiness.co.uk\/","name":"the indigo blog","description":"training your people, making companies better","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpblog.indigobusiness.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/wpblog.indigobusiness.co.uk\/#\/schema\/person\/349834f9c980ec8163e9186fc92058e4","name":"Richard Evans","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/7e61bc81d452c820dc4be4fec49928d95af684d6f79143bed0154d2e4f6bc395?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7e61bc81d452c820dc4be4fec49928d95af684d6f79143bed0154d2e4f6bc395?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/7e61bc81d452c820dc4be4fec49928d95af684d6f79143bed0154d2e4f6bc395?s=96&d=mm&r=g","caption":"Richard Evans"},"description":"Richard Evans is Marketing and Operations lead at Indigo Business Services, a UK based training and development company operating internationally. Indigo is the exclusive UK Distributor for the Edward de Bono Limited's suite of business thinking and creativity workshops, and MDC Training's Think on Your Feet\u00ae suite of business communication workshops. Richard has been a Chartered Marketer for over 20 years, having worked for a diverse range of commercial, not-for-profit and charitable organisations.","sameAs":["http:\/\/www.indigobusiness.co.uk"],"url":"https:\/\/wpblog.indigobusiness.co.uk\/author\/richard-evans\/"}]}},"_links":{"self":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts\/3728","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/comments?post=3728"}],"version-history":[{"count":8,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts\/3728\/revisions"}],"predecessor-version":[{"id":3741,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts\/3728\/revisions\/3741"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/media\/3733"}],"wp:attachment":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/media?parent=3728"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/categories?post=3728"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/tags?post=3728"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}