{"id":58,"date":"2009-05-20T08:49:06","date_gmt":"2009-05-20T08:49:06","guid":{"rendered":"http:\/\/www.indigobusiness.co.uk\/blog\/?p=58"},"modified":"2023-06-23T09:02:17","modified_gmt":"2023-06-23T09:02:17","slug":"the-de-bono-weekly-message-out-of-the-box","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/","title":{"rendered":"The de Bono Weekly Message &#8211;  Out of the Box!"},"content":{"rendered":"<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go through all the ways of getting dressed &#8211; spending just one minute on each.<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">It is the same with organisations. People working within an organisation become aware of the idiom, the culture and the guiding frames for that organisation. That is why they perform well.<span style=\"mso-spacerun: yes;\">\u00a0 <\/span>It is very difficult for executives to think outside this box. What is worse is that when someone makes a conscious effort to jump out of the box, they usually jump too far. <span style=\"mso-spacerun: yes;\">\u00a0<\/span><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">It is even more difficult to think of an idea which is only slightly outside of the box. Of course, executives should learn the specific thinking tools of <a title=\"Lateral Thinking training \" href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-lateral-thinking\" target=\"_blank\" rel=\"noopener\">Lateral Thinking<\/a>. <span style=\"mso-spacerun: yes;\">\u00a0<\/span>These can be very powerful. <span style=\"mso-spacerun: yes;\">\u00a0<\/span>Use of just one tool generated 21,000 new ideas in a workshop in one afternoon. There is also another approach which I shall outline in my next message. <\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">\u00a0<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\"><strong>Edward de Bono<br \/>\n10th May 2009<\/strong><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">____________________________________________________________<\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\"><span style=\"font-family: Arial; font-size: 10pt;\">If you would like to learn more about <a title=\"Lateral Thinking\" href=\"https:\/\/www.indigobusiness.co.uk\/Workshop\/de-bonos-lateral-thinking\" target=\"_self\" rel=\"noopener\">Lateral Thinking<\/a> and how you can learn Dr de Bono&#8217;s techniques, or have your team trained, come to one of our training workshops by booking online at <a href=\"https:\/\/www.indigobusiness.co.uk\/calendar\">www.indigobusiness.co.uk\/calendar<\/a><\/span><\/p>\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\">\n<p class=\"MsoNormal\" style=\"margin: 0cm 0cm 0pt;\">\n","protected":false},"excerpt":{"rendered":"<p>The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go through &hellip; <a href=\"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":4,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6,5,9],"tags":[25,143,11,13],"class_list":["post-58","post","type-post","status-publish","format-standard","hentry","category-creativity","category-edward-de-bono","category-the-de-bono-weekly-message","tag-creative-thinking","tag-dr-edward-de-bono","tag-lateral-thinking","tag-six-thinking-hats"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The de Bono Weekly Message - Out of the Box! - the indigo blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The de Bono Weekly Message - Out of the Box! - the indigo blog\" \/>\n<meta property=\"og:description\" content=\"The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go through &hellip; Continue reading &rarr;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/\" \/>\n<meta property=\"og:site_name\" content=\"the indigo blog\" \/>\n<meta property=\"article:published_time\" content=\"2009-05-20T08:49:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-23T09:02:17+00:00\" \/>\n<meta name=\"author\" content=\"Robert Fisher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Robert Fisher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/\"},\"author\":{\"name\":\"Robert Fisher\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#\\\/schema\\\/person\\\/c39cf62f40597a4be1cd9dd5481fac84\"},\"headline\":\"The de Bono Weekly Message &#8211; Out of the Box!\",\"datePublished\":\"2009-05-20T08:49:06+00:00\",\"dateModified\":\"2023-06-23T09:02:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/\"},\"wordCount\":235,\"commentCount\":0,\"keywords\":[\"Creative Thinking\",\"Dr Edward de Bono\",\"Lateral Thinking\",\"Six Thinking Hats\"],\"articleSection\":[\"Creative Thinking\",\"Edward de Bono\",\"The de Bono Weekly Message\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/\",\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/\",\"name\":\"The de Bono Weekly Message - Out of the Box! - the indigo blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#website\"},\"datePublished\":\"2009-05-20T08:49:06+00:00\",\"dateModified\":\"2023-06-23T09:02:17+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#\\\/schema\\\/person\\\/c39cf62f40597a4be1cd9dd5481fac84\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/the-de-bono-weekly-message-out-of-the-box\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The de Bono Weekly Message &#8211; Out of the Box!\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#website\",\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/\",\"name\":\"the indigo blog\",\"description\":\"training your people, making companies better\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/#\\\/schema\\\/person\\\/c39cf62f40597a4be1cd9dd5481fac84\",\"name\":\"Robert Fisher\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4215b5bf7f3af8e6aa4d830035673c8b9a6a61ad93586ca9281f132590c4706d?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4215b5bf7f3af8e6aa4d830035673c8b9a6a61ad93586ca9281f132590c4706d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/4215b5bf7f3af8e6aa4d830035673c8b9a6a61ad93586ca9281f132590c4706d?s=96&d=mm&r=g\",\"caption\":\"Robert Fisher\"},\"description\":\"Robert Fisher is Director of www.indigobusiness.co.uk Robert has a passion for training and developing people, teams and whole organisations with tools and techniques that help peak performance and innovative advantage.\",\"sameAs\":[\"http:\\\/\\\/www.indigobusiness.co.uk\"],\"url\":\"https:\\\/\\\/wpblog.indigobusiness.co.uk\\\/author\\\/robertf\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The de Bono Weekly Message - Out of the Box! - the indigo blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/","og_locale":"en_GB","og_type":"article","og_title":"The de Bono Weekly Message - Out of the Box! - the indigo blog","og_description":"The brain is designed to allow incoming information to form itself into routine patterns. Without this life would be impossible. With eleven items of clothing to put on in the morning, it would take seventy six years to go through &hellip; Continue reading &rarr;","og_url":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/","og_site_name":"the indigo blog","article_published_time":"2009-05-20T08:49:06+00:00","article_modified_time":"2023-06-23T09:02:17+00:00","author":"Robert Fisher","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Robert Fisher","Estimated reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/#article","isPartOf":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/"},"author":{"name":"Robert Fisher","@id":"https:\/\/wpblog.indigobusiness.co.uk\/#\/schema\/person\/c39cf62f40597a4be1cd9dd5481fac84"},"headline":"The de Bono Weekly Message &#8211; Out of the Box!","datePublished":"2009-05-20T08:49:06+00:00","dateModified":"2023-06-23T09:02:17+00:00","mainEntityOfPage":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/"},"wordCount":235,"commentCount":0,"keywords":["Creative Thinking","Dr Edward de Bono","Lateral Thinking","Six Thinking Hats"],"articleSection":["Creative Thinking","Edward de Bono","The de Bono Weekly Message"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/","url":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/","name":"The de Bono Weekly Message - Out of the Box! - the indigo blog","isPartOf":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/#website"},"datePublished":"2009-05-20T08:49:06+00:00","dateModified":"2023-06-23T09:02:17+00:00","author":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/#\/schema\/person\/c39cf62f40597a4be1cd9dd5481fac84"},"breadcrumb":{"@id":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/wpblog.indigobusiness.co.uk\/the-de-bono-weekly-message-out-of-the-box\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/wpblog.indigobusiness.co.uk\/"},{"@type":"ListItem","position":2,"name":"The de Bono Weekly Message &#8211; Out of the Box!"}]},{"@type":"WebSite","@id":"https:\/\/wpblog.indigobusiness.co.uk\/#website","url":"https:\/\/wpblog.indigobusiness.co.uk\/","name":"the indigo blog","description":"training your people, making companies better","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/wpblog.indigobusiness.co.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/wpblog.indigobusiness.co.uk\/#\/schema\/person\/c39cf62f40597a4be1cd9dd5481fac84","name":"Robert Fisher","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/secure.gravatar.com\/avatar\/4215b5bf7f3af8e6aa4d830035673c8b9a6a61ad93586ca9281f132590c4706d?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4215b5bf7f3af8e6aa4d830035673c8b9a6a61ad93586ca9281f132590c4706d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4215b5bf7f3af8e6aa4d830035673c8b9a6a61ad93586ca9281f132590c4706d?s=96&d=mm&r=g","caption":"Robert Fisher"},"description":"Robert Fisher is Director of www.indigobusiness.co.uk Robert has a passion for training and developing people, teams and whole organisations with tools and techniques that help peak performance and innovative advantage.","sameAs":["http:\/\/www.indigobusiness.co.uk"],"url":"https:\/\/wpblog.indigobusiness.co.uk\/author\/robertf\/"}]}},"_links":{"self":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts\/58","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":6,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts\/58\/revisions"}],"predecessor-version":[{"id":2762,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/posts\/58\/revisions\/2762"}],"wp:attachment":[{"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/media?parent=58"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/categories?post=58"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/wpblog.indigobusiness.co.uk\/wp-json\/wp\/v2\/tags?post=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}