{"id":840,"date":"2013-02-04T15:48:42","date_gmt":"2013-02-04T15:48:42","guid":{"rendered":"http:\/\/www.indigobusiness.co.uk\/blog\/?p=840"},"modified":"2024-02-29T15:10:09","modified_gmt":"2024-02-29T15:10:09","slug":"are-your-messages-getting-through","status":"publish","type":"post","link":"https:\/\/wpblog.indigobusiness.co.uk\/are-your-messages-getting-through\/","title":{"rendered":"Why should I read this?"},"content":{"rendered":"
\"writing<\/a>

What percentage of the documents you receive do you read thoroughly?<\/p><\/div>\n

Q: “Where did you learn to write?”<\/strong>
\n A: “Writing… I learnt to write at school!”<\/strong><\/p>\n

The trouble is school was a long time ago.<\/p>\n

You then develop a writing style dependent on your character, industry, situation and\/or mood. Right?\u00a0That is certainly what I thought before attending the Writing Dynamics™ workshop a few weeks ago.<\/p>\n

Did you know that only 20% of the documents people write at work are read properly and absorbed? Think about it; what percentage of the documents you receive do you read thoroughly? \u00a020-30%. \u00a0So what makes you think people are reading the documents you’re writing?<\/p>\n

So when asked to produce a document, what is the first thing you do? \u00a0Personally, I tend to turn on my computer, open Word and start typing. \u00a0A professional writer however will spend up to 40% of their time planning, 25% drafting and 35% editing; that’s why their writing gets read.<\/p>\n

Writing Dynamics™<\/span><\/a><\/span> provides you with tools and techniques to effectively plan, draft and edit your documents. The tools ensure you are specific and direct with getting your message across, whilst keeping the interest of your reader. It also makes sure you do not repeat points, and cuts-out excess detail (waffle!).<\/p>\n

The main goals of the workshop are purpose, structure, and speed<\/strong>.<\/p>\n