As I have mentioned so often the word ‘creativity’ in English is too broad and ranges from creating a mess to painting a masterpiece. The emphasis is on ‘bringing something about’.
At the same time repetition does not qualify. So there is an element of ‘new’. The element of change is not sufficiently covered. Nor is there creativity if there is perception - the way you choose to look at things in different ways. There is also the problem that for some people creativity means different for the sake of difference - with no other value. Further, the word ‘creative’ describes a result not a process. That is why there was a need for the term ‘lateral thinking’ - which is also directly related to the way the brain forms asymmetric patterns.
Edward de Bono - is the worlds leading authority on the use of creative thinking in business. To learn Dr de Bono’s revolutionary thinking tools, join us at www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer.
When the property market is falling buyers tend to wait until it falls further. Why buy now when you can get a lower price in a few months’ time? So the market falls further because some people need to sell and lower their price.
We could create a new type of contract. You sell at today’s price but contract with the buyer that in a year (or two years) if the house price index has fallen by a further twelve per cent then you refund that twelve per cent to the buyer. There is now no point in waiting. So the market stops falling and you may not have to refund anything. This could be a new type of contract which anyone could be free to use.
Edward de Bono
3rd November 2008
Edward de Bono - is the worlds leading authority on the use of creative thinking in business. To learn Dr de Bono’s revolutionary thinking tools, join us at www.indigobusiness.co.uk and be trained by an officially recognised de Bono Master Trainer.
You may trust a person’s honesty - but can you trust that person’s intelligence? This may have some relevance to the current credit crunch or banking crisis. We can pick out at least five factors contributing to the problem and reflecting habits of thinking.
If everyone else is doing it - it must be alright. Who wants to be left out?
If you spread the risk among a large number of people that reduces the risk. Probably true but not if all the people fall into the same bracket (sub-prime borrowers). That is no longer a diversified risk.
A mortgage is usually a very safe loan because there is the real value of the house that is being mortgaged. But if the mortgage is securitised and fractionated, no one knows who owns which assets.
Once a market starts to decline in value there is an incentive to drive it further down in order to buy at a lower level in a market that is sure to recover one day.
Bonuses and incentives for short term performance tend to ignore long tem risky behaviour.
My most recent book is “Six Frames for looking at information” (Ebury Press, part of Random House). We are surrounded by ever more information. How do we look at information?
It is like being thrown into a swimming pool of information. How do you swim? What strokes do you use?
Once you have learned the frames they will become second nature to you as you look at any information.
Each of the frames has a different shape (square, heart shaped, triangular etc|). These shapes will come into your mind as you adopt that type of information scan.
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