Increase your productivity by writing effectively and efficiently. Writing Dynamics™, developed by award-winning professional writers*, targets the improvement of a business professional's written communication skills - no matter what industry or level of seniority.
How many letters, mailshots or e-mails do you read completely? Less than half? So what makes you think people are reading yours? This business writing workshop provides a complete, systematic approach to the writing process. From reports to website copy, this workshop gives you high-quality writing skills and time-saving techniques. You will:
- Develop a proven complete, systematic approach to writing for business - usable when writing any form of business communication.
- Produce messages that are readable; gain attention; understood and remembered.
- Save time; prevent writer's block; and increase productivity and creativity through writing effectively and efficiently.
Maximise your training budget
Early, multiple booking and charity discounts available, find out more...
"I am using them every day. Especially the Flesh-Kincaid grade level, I use it on all my emails and documents. Love it, love it, love it." - Transformation Team, Financial Services
Who is it for?
No matter what level or industry you'll need to write. Previous attendees of Writing Dynamics™ have written a wide variety of technical and non-technical business documents, including:
|Correspondence||Manuals||Sales and marketing||Reports and summaries|
|Reference guides||Presentations||Formal and informal|
|Letters||Technical fact sheets||Promotional texts||Business proposals/RFPs|
|Memos||Training materials||Business profiles||Risk analyses|
|Electronic invitations||Standards of practice||Media releases||Vision and mission statements|
|Contracts||Newsletters||Policies and public documents|
|Social media and blogs||Business plans|
Is it suitable for leaders?
People judge you by your writing. Good writing is a leadership and life skill. As well as writing (and speaking) well, leaders need to lead and influence by example; be clear and concise; get to the point, without being rude; as well as avoiding basic mistakes.
What's it all about?
This practical two-day business writing workshop teaches participants the secrets of how to achieve written skills of the highest quality while saving time by following a special system developed and used by writers.*
The workshop shows how to increase the impact of the written word through selecting an appropriate writing strategy, managing the reader’s attention and using innovative techniques to highlight the benefits of the subject for the reader. The three-stage writing system helps you to PLAN using creative and structured thinking, DRAFT in record time and EDIT for impact.
|De-stress the process and save time:||Build speed, focus and confidence:||Use The Editors Six Obsessions™ to get results:|
Brainstorm your subject matter and organise your ideas quickly.
Eliminate writer's block.
Increase productivity with structured thinking to avoid confusion.
Construct persuasive messages to engage your audience.
Tailor your content and one to grab your reader's attention.
Effectively format documents for maximum impact.
Avoid devastating and costly mistakes.
Determine the optimal sequence for what you need to say. Making the best impression and driving success.
Ensure consistent quality, build credibility and maintain professionalism.
*The workshop was designed by award-winning writer and designer Roger Davies. It is based on 35 years of experience in writing books, editing professional magazines, scripting articles and marketing brochures. Roger Davies is also co-author of the internationally-acclaimed Think On Your Feet® communications workshop.
What will you get out of it?
Writing Dynamics™ shows you how to:
- Get your reader’s attention.
- Ensure your key messages are understood.
- Save you and your reader time.
This workshop revolves around practice, coaching and feedback:
- We'll break down the theory that you'll cover by getting you to write throughout the workshop - putting theory into practice.
- You'll learn (and learn how much time to spend on) how to think about and plan your writing - by doing!
- You'll then draft your document - without fear of mistakes, grammatical errors or how the document looks.
- Finally, you'll learn how to professionally edit your document with real-time feedback.
- We'll also openly discuss some of the issues and fears you have when writing. The trainer will then offer suggestions and solutions to solve these writing challenges.
Come prepared with:
- Examples of documents which you have written (printed and double-spaced).
- Issues you confront when writing.
- Specific types of document that you need to present clearly.
You'll also get the most comprehensive workbook and tool-kit on the market.
What will your organisation get out of it?
- Faster writing
- Improved accuracy and efficiency.
A positive reputation:
- Consistent quality from internal and external correspondence.
- Raised levels of writing standards in the organisation.
- Increased morale - people often hate writing, you are investing in training and development that gives them practical workplace skills.
- Avoid costly errors.
- Eliminate delayed response time in critical situations.
- Working from the same system and to the same standard.
- Able to help each other out.
- Able to edit other's documents.
Typical workshop outline
Workshop open and introduction
- Learning the three-stages of our 'tried and tested' system.
- Applying The Five-Step Writing Process™ to all forms of writing.
- Using our tips to save time and improve quality.
Stage 1: Planning to save time and improve quality
- Clustering and brainstorming to get you started.
- Sequencing your ideas by 'outlining'.
- Choosing a structure to persuade your reader.
Stage 2: Drafting to prevent writer's block and save time
- Managing your time.
- Drafting quickly and easily.
- Structuring your draft into sentences and paragraphs.
Stage 3: Editing to get and keep the reader's attention
- Becoming your own editor.
- Applying the Editor's Six Obsessions™ for professional results.
- Using the One-Minute Editor™ for quick quality checks.
- Managing text for clarity, impact and persuasion.
- Applying the axe for simple, clear results.
- Creating energy to get your reader's attention.
- Adding movement to your message.
- Giving your text visual impact.
- Telegramming for sharper focus and key messaging.
Stage 4: Personal feedback
- In addition to these modules, each participant will benefit from direct, personal feedback on their own writing. We ask each participant to bring along samples of their own writing for review, evaluation and advice.
"I am answering the questions raised at our conference a few weeks ago, I am using 'grouping' and 'general to specific' in my responses. I am editing passive statements. Where it was apparent to me that I had learned something new was when I sent my first email to my proof-reader and he came back with no changes. This has never happened before. Hope you can sense my excitement from my email. I am on a roll." - Transformation Team, Financial Services
There is no pre-course work. However, to improve your learning opportunities, please bring along at least one recent document written by you (ideally three copies, double-spaced for editing). Bringing two or three such documents will help the trainer choose the most appropriate to help you learn. The document can be anything written (letter, e-mail, report, memo etc).
Duration, delivery methods and languages available
Indigo is proud to be an official licensed provider of Writing Dynamics™. It is a practical two-day workshop that is available as a public workshop in the UK (London, Manchester, Glasgow, Edinburgh, Aberdeen, Leeds, Nottingham, Cardiff, Bristol and Newcastle); public workshops in Ireland (Dublin), North America and Canada; at your choice of date and location, worldwide, if you have a group or team to train; or as one-to-one coaching. Writing Dynamics™ can also be combined with your existing programmes to ensure you provide the best training to ensure the most efficient verbal communication from your people.
Training for trainers
Accrediting your own trainers is the most cost-effective way to offer Writing Dynamics™ within your organisation. After attending the workshop as a delegate, you or your in-house trainers will be taught by some of Indigo’s globally recognised Master Trainers, who have been specially authorised to train these programmes to other trainers, to the highest standard. Once successful, you will be authorised to dovetail our award-winning programmes into your organisations training plans, at a fraction of the normal cost.
- Find out more about the public Trainer Accreditation.
- Find out more about the steps you need to take to become an Accredited Trainer.
- Enquire about training for trainers.
Indigo Business Services is proud to be a:
Official UK Distributor
Indigo Business Services Limited are exclusive UK Distributor for Think on Your Feet® International and McLuhan & Davies Communications, Inc. Our trainers are all licenced to deliver using original licenced materials. Read more in our press release: Indigo Business Services Named Exclusive UK Distributor for Think on Your Feet®
Continuous Professional Development (CPD)
Writing Dynamics™ can count towards your CPD recognition with leading professional bodies and trade organisations. You can normally record your attendance in the 'organised learning' or 'self-learning' sections. Please check with your membership organisation for more information.
In addition to this, Writing Dynamics™ qualifies for Personal Development Units (PDUs) towards your PMP:
Registered by Mcluhan & Davies Communications inc. Code 3785. Professional development units per workshop: 13 units - PMP®/PgMP
*Indigo Business Services Ltd are authorised distributors for McLuhan & Davies Communications inc
- Written communication top tips.
- Article: Making communication style work for you.
- Article: Stand out reports.
- Article: Making emails work.
- Article: Improving how your graduates write.
"As soon as you move one step up your company hierarchy, your effectiveness depends on your ability to reach others through the spoken or written word." - Peter Drucker
Open workshop dates
Indigo workshops help you harness improvement and innovation to deliver tangible benefits to your business. Our workshops can be combined to provide a total solution for your company – bringing real improvements to every step of the business process.
You can reserve a place on this course for £875pp + VAT.
26-27 June 2019
10-11 July 2019
13-14 August 2019
An in-house workshop is ideal for training teams and departments. They are the easiest way of training many delegates, making the most of your budget and reducing the need for costly delegate travel. In-house workshops typically result in a 50% saving per delegate cost, when compared to our open workshops.
Delegate places are available at £460pp + VAT.