Ask most AI tools for a plan, a campaign idea or a solution to a problem, and you’ll get something usable within seconds. It reads well, sounds confident and it may even look finished. And for a lot of teams, … Continue reading
Tag Archives: Artificial Intelligence
Take control of your AI-assisted writing
AI is revolutionising how we write. It’s speeding up the drafting process, suggesting alternative phrasing and even correcting grammar. But here’s the catch AI lacks human judgment. It often produces content that’s generic, unfocused or even misleading. Without a strategic … Continue reading
Lateral Thinking: Your secret weapon in the ChatGPT era
I get it. We’re all a bit freaked out by how good AI is getting at doing our jobs. I recently heard that a client generated an entire business plan in under a minute. My first thought? ‘Well, there goes … Continue reading
How Willy Wonka showed us that AI can’t always get it ‘write’!
On the 24th February this year, hundreds of excited children queued up waiting to see a spectacularly advertised ‘Willy Wonka Experience’ in Glasgow, Scotland. Their parents had paid the princely sum of £35 per ticket and all were expecting great … Continue reading
