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What is Lateral Thinking? A plain-English guide

“Lateral Thinking”, usually said to mean something vague like “thinking outside the box” or “being creative”. That’s not wrong, exactly. But it doesn’t tell you what to actually do differently. Lateral Thinking is a structured approach to generating alternatives and finding … Continue reading →

AI can give you lots of ideas. Challenge, develop and pick the right one with Lateral Thinking

Ask most AI tools for a plan, a campaign idea or a solution to a problem, and you’ll get something usable within seconds. It reads well, sounds confident and it may even look finished. And for a lot of teams, … Continue reading →

Stop waiting for creative people, build the skill.

Most businesses can tell you exactly who on the team is “creative”. It’s usually the same two or three people with everyone else being quietly opted out. That’s a problem, because demand for creative thinking isn’t holding steady while businesses wait … Continue reading →

Question. Challenge. Evaluate. Decide. AI can’t do that.

Ask a business leader whether AI matters right now and you’ll get an answer before you finish the question. Ask them whether their people are equipped to judge what AI actually produces, and the answer comes much more slowly. That … Continue reading →

Creative thinking skills training: Why every business needs a creative thinking strategy – not just a skills wishlist

Creative thinking is becoming one of the most important workplace skills for businesses to develop, but many organisations still treat it as an innate ability rather than something employees can learn. The World Economic Forum’s Future of Jobs Report identifies … Continue reading →