The loudest person in the room isn’t always right

We’ve all been in a meeting where someone states their view with total confidence. Nobody pushes back, not because they agree, but because pushing back feels like more effort than it’s worth. The conversation moves on and a decision is … Continue reading →

What is Lateral Thinking? A plain-English guide

“Lateral Thinking”, usually said to mean something vague like “thinking outside the box” or “being creative”. That’s not wrong, exactly. But it doesn’t tell you what to actually do differently. Lateral Thinking is a structured approach to generating alternatives and finding … Continue reading →

AI can give you lots of ideas. Challenge, develop and pick the right one with Lateral Thinking

Ask most AI tools for a plan, a campaign idea or a solution to a problem, and you’ll get something usable within seconds. It reads well, sounds confident and it may even look finished. And for a lot of teams, … Continue reading →